Emails are extremely helpful in boosting conversions, customer engagement, and overall online brand awareness. Email marketing is not a new trend, but every year we have some new trends and tricks to buff up the email marketing techniques. In 2020, it is getting a bit weaker as customers are now completely ignoring promotional emails, especially the un-personalized ones.
So it is vital to make your marketing emails personalized, relevant, and appealing for your targeted audiences. However, if you are already using email marketing to promote your business and to engage your existing customers, then you have to learn some new email marketing tricks and trends in 2020 since situations are changing in the present world.
Here are the top 5 tips that you can implement in your present marketing plan!
1. Use Mobile-Friendly Emails
The current digital world is no longer reliant on computers; mobiles are the most commonly used digital devices in the current world. Nobody has the time to open a laptop or desktop to check the emails as users are leaning towards smartphones. These days, everybody owns a smartphone that can be used to send, read, review, reply, or forward emails effortlessly.
So, if your emails are not friendly with the mobile device screen sizes, then your hard work would be wasted. So make sure that your emails are responsive and look well on mobile devices. But now you might ask how do I create mobile-friendly or compatible emails? It is simple as you just need to reduce the size of your copy, pictures, and graphics.
Your complete email design should support on a mobile screen format. A mobile screen optimized email would have a clear Call to Action button that will boost your email response rate. Here are the things to bear in mind while designing a responsive email:
- Maintain ample white space in your mobile-friendly emails.
- Ensure that your picture or other graphics appear without any cropping.
- The most important point, CTA button should appear clearly without further scrolling so users can click it effortlessly.
2. Create Voice Optimized Emails
If your email is only optimized with mobile’s display, but not with its voice assistant technology, then it can hurt your email marketing efforts. This happens due to most people are using voice commands to read and listen to emails. So all you have to do is check if your emails are working accurately with voice assistant automatic reading capabilities. These days, people tend to say “Ok Google, read it,” rather than reading your emails manually. In the near future, it is predicted that most of the users will be using their voice assistant to see and reply to the emails.
3. Artificial Intelligence Motivated Emails
Even in the present world, most of the emails are driven by human beings, be it the subject of the email or the time they send it. It is a common belief in marketing that sending emails to the users on the time when they are more likely to check their inboxes leads to a higher response rate. However, this could be extremely tiring since every user has a different persona and habits of reading emails. It is almost impossible for a small marketing company to track user behavior and then shoot emails accordingly. The AI technology has made it very effortless to shoot emails on the time when a specific user is tending to open it.
The AI constructed emails are scheduled to send emails automatically on time to bulk email lists. It first studies the previous user behavior on your emails, and then sends emails to the users when they are prone to browse and respond to them. It helps users construct courageous subject lines, optimizes the send time for the bulk email list, and helps marketers divide their email list as per the niche. Using AI in email marketing can undoubtedly boost your business performance.
4. Video Focused Emails
Email campaigns that have videos in them tend to appear extremely compelling and attractive to lure potential customers towards your brand. It is the ideal example of content marketing as videos help your target audience to learn new trends and things, boost your leads, and increase the awareness of your brand. Here are some benefits of video-centric emails:
- Attains the engagement of your customers.
- Communicates faster than plain text and images.
- Enhances emails response rate.
- Easily explains hard to understand topics.
- Video emails are likely to be viral on social media.
5. AMP for Your Emails Accelerated Mobile Pages technology was initially designed for faster loading speed, and it is highly optimised for mobile devices. It is indeed one of the best tips to follow on email marketing campaigns in 2020. AMP for email enables you to make more actionable and interactive emails for your target audience. If your AMP emails are optimised, then they will enhance your email uploading speed as well as user experience
Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketing and web development company that comes with massive experiences. We specialize in digital marketing, web design and development, graphic design, and a lot more.
CRO or Conversion Rate Optimization fits in perfectly with most of the marketing channels.However, we don’t usually see it getting included in SEO campaigns, which is a big mistake that marketers and companies often make.While Search Engine Optimization and Conversion Rate Optimization have specific roles to play, when employed together, they can also give considerable cumulative gains and outweigh their value when used individually.In this blog, we will discuss the roles of SEO and CRO and look at the three most prominent reasons why businesses need to integrate CRO with SEO.
So without wasting any time, let’s dive into the details!THE ROLE OF SEARCH ENGINE OPTIMIZATIONBasically, SEO is set up to drive brand awareness and direct relevant traffic to your website, ideally on the web pages that best suit their search query and intent.
As an extensive form of earned media, Search Engine Optimization provides the audience with a range of brand, coverage, and topical exposure throughout the information search and purchasing process.Understanding the desired results of the users via their search behavior and available sets of data is what allows the SEO professionals to feed the marketing funnel with masses of low-cost prospects.THE ROLE OF CONVERSION RATE OPTIMIZATIONThe goal of Conversion Rate Optimization is to maximize every website interaction to improve the final value extracted.In simple words, the goal of CRO is to enhance the value you are getting from what you already have and what you are acquiring.Often, CRO can be left to stay inoperative until the required traffic level is reached in order to make crucial decisions.
Or it can also be discontinued till the time other resources, such as developer time to apply website changes, become available.Both of these instances are a mistake.3 REASONS BUSINESSES NEED TO INTEGRATE CRO WITH SEOThe role of SEO doesn’t end as soon as a prospect lands on a website.
Had that been the case, people would not regard SEO as a continuous and ‘always-on’ primary component of their marketing strategy.Similarly, CRO doesn’t simply discontinue until a certain number of users land on a website, or an organization makes developer time available for changes to take place.As a matter of fact, both of these marketing and business specializations are always required to go back closer to the best value from any site.It can be beneficial to see these subjects as overlapping instead of two entirely different specializations to promote an environment of interaction between them.The Majority of Search Opportunities Are Pre-ClickThe idea of ‘conversion’ can be advanced further to support the goals of digital marketing before users land on a site.Most of the untapped opportunities in the majority of search engine marketing lie within the gap between impressions (users see your ad) and clicks (users visiting your website).Optimizing the CTR (click-through rate) is a persistent element of delivery search engine optimization and can be vastly supported with the CTA (call-to-action) depth of expertise of the SEO and CRO specialists combined.What Is a CTA?The most obvious reason why the calls to action are used is purchases, as users might not know what to do next once they see your ad.However, the most effective CTAs are typically the ones that keep the prospects engaged with your brand before they decide to purchase, for example, free trials, signups, downloads, etc.In digital marketing, the initial conversion hindrance is resolving the complication of persuading a potential lead to click on your ad and land on your site in the first place.Everything Can Work HarderWhile we are talking about the value gained by integrating CRO with SEO in this blog, the truth is that CRO can function perfectly at a holistic level and when combined with other marketing channels like pay per click.The attitude and perpetual expectation setting of businesses that everything can work harder are what turns the spotlight on CRO with SEO and other aspects too.Usually, for any website, search engine optimization is the largest source of traffic.
Considering the low cost per visit associated with it, SEO seems to be the perfect partner for CRO.With SEO boosting the number of visitors landing on the commercially influential sections of your site, CRO has the job of continuous iterative testing, ongoing learning, and experience-based refinement.This alliance between specialist services is essential to minimize wastage and provide each area of expertise with the insights they need to achieve business goals more effectively and contribute towards success.Let’s take a look at an example to understand this approach better:Both SEO and CRO professionals focus on the same main service category page.Changes in the on-page SEO involve inserting keywords, expanding content to match new search queries and intent, implementing technical updates to rank higher in Google search results.CRO focus speeds up the page loading process and provides access to relevant content recognized as preventing conversions in the past.CRO also offers new CTA (call-to-action) messaging and positioning to aid in reading and taking action.While these changes are being implemented, the CRO team is simultaneously running an experiment on the page showing a variant of the page with a new short-form in place, which shows to half of the visitors.After almost a month of this page being active on the site, the team sees an increase in both traffic and rankings the page has acquired.
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