With the advancement in technology and upsurge of social media, the way businesses are functioning has also changed.
eCommerce and social media have eliminated all the geographical boundaries, enabling businesses to connect with people around the globe.
Thanks to digital marketing, everything ranging from education to real estate is made available to customers online.
Industries like real estate have been greatly benefitted by digital marketing services. The biggest advantage that the industry has got is in generating leads.
Property related information like area, price, facilities, contact details are all available online for the customers to access through their digital medium like smartphones, laptops and desktops.
Today’s generation has a busy work life and prefer to enjoy lazy weekends. This means, they prefer to collect all the necessary information online before approaching the site in person.
Having all the real estate listings online makes it easy for the potential customer to sort out the best picks based on their requirements. The internet offers plenty of real estate portals that offer details of suitable properties like budget, accommodation, and nearby amenities.
Similar to other industries, digital marketing enhances the art of ‘shopping’ in the real estate industry as well. Digital marketing and other cutting-edge technologies have changed the way real estate properties are sold or purchased or even rented.
Realtors are depending largely on defined digital strategies like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Traffic, and Paid Advertising.
Real estate companies are able to reach a wide customer base with the help of a few advertising campaigns. In addition, websites, blogging, PPC campaignas, Google Adwords, etc., are also helping to not only increase the customer base, but also give the customers a better service.
This is how digital marketing in real estate is enhancing customer experience:
- Customers are able to safely and quickly choose their best house from millions of options available online
- Virtual tours of the property give a feel to the buyer
- Development of mobile applications allows the buyers to use apps to choose suitable property for themselves
In order to give the right experience to the customers, a realtor must really think well about the buyer’s requirements and then implement the campaigns accordingly.
Effective campaigns along with transparency and comfortable business offerings, can contribute to more than 50% of the developer’s business.
Altius Technologies offers specialized digital marketing services to its clients. In addition, we provide customized B2B solutions like eCommerce solutions, software services, PIM services and more.
In order to experience our products and interact with our tech experts about your business requirements, book an appointment with us now.
Every business is transforming itself from physical stores to online stores.
How does it impact the business?
All these questions and more will be answered in this blog.
Technology helps to Enhance Customer ExperienceThanks to technological advancements, businesses are able to create innovative ways to enhance user experience while shopping online.Today online shopping is much easier and hassle-free.
Shopping is a matter of few clicks on mobile devices and the product is delivered at your doorstep in no time.Technology Provides Personalized DataThis is a relief for the B2B sector.
Technology enables gathering personalized data which allows B2B players to understand consumer behavior.This eventually helps the business deliver data-driven services which enhances customer retention and attracts new customers.Artificial IntelligenceTechnology advancement has given us the gift of Artificial Intelligence.
I have observed many individuals and more importantly, sites that ask you for money in exchange for a guide about the best way best to build online stores or e-commerce businesses.
Do not be tricked by such websites.Let me explain to you in simple words as to how you can easily install and build an internet store complete with shopping carts along with a whole inventory of products just for your store in a couple of very simple steps and guess what, it is for free.
You'll get whatever you receive from a number of these websites that claim to explain to you how you can create your online store successfully except this is for free.Just make sure you follow the steps carefully.
There's a lot of demand among people who shop regularly on the internet for certain products they really want.
This is where you and your internet store fit into the picture.By selling products that are potentially large earners for your store and the ones that have not yet been recognized as possible niches by your competitors, you're with an upper hand over your competition.
Another useful eCommerce solution that may be utilized and I use a great deal is Vendio.It's a really wonderful e-commerce website that you can very easily use to build an internet shop.
In the last couple of years, online shopping has become quite popular globally as well as in India.
Every year the online retailers are making lakhs/crores of rupees in the e-commerce sector.
Right from the apparel and electronic gadgets to utensils & groceries, everything is available online and that too at a reasonable price.
The best part is you don’t have to go to the store for shopping.
Here are some of the advantages of online shopping.SAVES TIME: Customers can purchase items just by sitting at their home or office.
So, they don’t have to spend time in travelling or wait in long queues for billing.NO PRESSURE: Usually in offline stores, the storekeepers use their selling skills and pressurize the customers to buy some product.
To make your eCommerce business unique, you need a custom solution and most of the enterprises are doing so.
Read this blog to know more.
