The digital age has transformed not only how businesses are perceived but also how they are run. It brought about a move from using traditional methods to those enabled by information technology.
The continued popularity of the cloud, big data, social media, and mobile phones, in particular, prompted brands to adopt these innovations. All of this is done to not be left behind by the trends and to appeal to different generations.
Presently, digital tools are used in every aspect of a business—from management to production. This shift is felt across industries and has:
- Changed customer service;
- Boosted competency, and;
- Pushed global expansion.
It would be a massive mistake for small-to-medium enterprises to ignore digital technology.
What Kind of Changes Are We Seeing?
Faster Service
Many of the conveniences we enjoy today are due to advances in tech. These include but are not limited to quick and easy flight bookings, bills payment and online shopping. The pace and speed we expect have never been as high as they are now, but they’re not going to stop there.
Smarter Payments
With the introduction of mobile credit card readers, gardeners, plumbers, dog washers and other mobile small businesses are now able to collect payments on site. Banking apps also help in dealing with customers and suppliers, allowing for immediate money transfers.
Higher Expectations
Items that generally take time to prepare, such as a custom wedding cake, are a norm for customers to order today. They want something similar to what they saw on social media, and they want it now. Some establishments have modified their processes and systems to accommodate such demands.
Wider Reach
The advent of social media has allowed businesses in one country to appeal to those in another with just one post. Facebook marketing and influencers didn’t exist in the past, but they’re everywhere these days and bring in more clients than a billboard ever could.
Closer Customer Relations
Technology has enabled SMEs to offer 24-hour customer service and open online stores. Businesses can gather feedback and data more efficiently to use for future advertising campaigns too. Meanwhile, clients can quickly receive resolutions to issues through offshore virtual assistant services live chat or call at any time or day.
Smoother Collaboration
It started with instant messaging software and email, which made it possible for enterprises to share information and work together with other vendors. Now, there are project management platforms like Basecamp, Slack and Trello that make disseminating information and giving updates a breeze.
Bigger Talent Pool
SMEs used to struggle with attracting quality remote IT staffing, candidates to fill in vacancies since they didn’t have the reach or appeal of significant players. With tech bringing flexible work options and better project management, companies can now hire skilled remote assistants on the other side of the world.
Better Management
Using machine learning and artificial intelligence, HR software solutions automate routine tasks like monitoring payroll, and filing leave forms. This has made it possible for a single remote virtual assistant to handle income computations on their own.
Greater Start-up Costs
Most innovations don’t come cheap, so businesses have to spend more when they startup. They’ll need network infrastructures, phone lines and computers, among other equipment. But with bootstrapping and offshore virtual assistant services staffing, they can use personal gadgets to begin a venture.
More Time
Certain technological advances are freeing up entrepreneurs so they can focus on drumming up new ideas or connecting with strategic partners. Scheduling software like Calendly also enables them to book video meetings and virtual assistants in the Philippines employee training with just a few clicks and even get reminders.
What Should SMEs Do About This?
You should realise by now that there’s an urgent need to adopt digital tools in your operation, especially if you run an SME. Bear in mind that it may be challenging when you start using them. Having a strategy is crucial as you wouldn’t want to jump in the deep end without proper planning.
So, where should you start?
- Begin with setting concrete goals that encompass where you want to go and what kind of results you want to achieve. This will narrow down the list of innovations you should adopt as well as maximise your investment and efforts.
- Digitise your current value streams little by little. It’s not necessary to give your systems a complete overhaul in one night; do things one step at a time. For instance, you can start accepting credit cards or hire a remote virtual assistant for an essential but mundane task.
- Monitor the performance and usage of the tools you’re adopting. Some may work wonders, while others may need to be replaced with better options. Don’t be deceived by how easy it can be to acquire the tech; consider if they’re helping your business.
As a small-to-medium enterprise, there’s little choice but to go where the customers are, making digital adoption inevitable. Providing your audience or clients with IT-enabled mediums to connect with you is vital in this digital age.
Technology will only become more ingrained in our society, so make a conscious effort to change your marketing strategies to accommodate the shift today.
Schedule a call with us. Let’s chat about your business needs.
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OverviewThe Enterprise Collaboration Market is projected to grow at a CAGR of 15.23% during the forecast period.
As per the enterprise collaboration market research report, the global market for enterprise collaboration is projected to grow swiftly by US$69.93 Billion by 2027.
According to analysts, increasing adoption of enterprise collaboration as well as the demand for better employee engagement will drive the market growth during the forecast period.
The global market for enterprise collaboration is also covered based on type segment which is further split into asynchronous and synchronous.
Additionally, the market on the basis of component, is segmented into solutions and services.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/8018Major elements such as security concerns could obstruct the enterprise collaboration market growth.
The enterprise collaboration market research report provides an extensive understanding of the enterprise collaboration market based on the information and forecasts till 2027.Regional OverviewNorth America, Europe, Asia Pacific and the rest of the world regional market for enterprise collaboration are predominantly covered in the global enterprise collaboration market research report.
Global Enterprise Collaboration Market, By Component (Solutions, Services), By Type (Asynchronous, Synchronous), By Organization Size (Large Enterprises, SMEs), By Deployment (Cloud, On-Premise), By Vertical (BFSI, IT & Telecommunications, Retail, Healthcare, Travel & Hospitality, Transportation & Logistics, Government, Energy & Utilities, Education, Others) - Industry Forecast till 2024Market HighlightsAdoption of enterprise collaboration tools has been getting a boost in the recent years with key players such as Slack Technologies, Microsoft Corporation, and Facebook Inc. releasing featured upgrades enabling their collaboration software to work efficiently for enterprise users.
In May 2019, Microsoft Corporation also made interface changes to its Teams collaboration tool, permitting administrators to let quickly add or remove team members, and change user settings and make changes across the whiteboard.
Growth and development of various enterprise platforms and tools such as Blink mobile app, Jira software, Smartsheet platform among others is expected to drive the market across the globe.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/8018Key PlayersMRFR recognizes the key players in the global enterprise collaboration market as – VMware, Inc. (Dell Technologies), Adobe Inc., Cisco Systems, Inc., Atlassian Corporation Plc, Facebook, Inc., Microsoft Corporation, Igloo Software, Jive Software, Mitel Networks Corporation, Salesforce.com, Inc., SAP SE, Slack Technologies, TIBCO Software Inc., Google LLC, and IBM Corporation.The prominent players keep innovating and investing in research and development to present a cost-effective product portfolio.
There has been recent mergers and acquisitions among the key players, a strategy the business entities leverage to strengthen their reach to the customers.Key SegmentsAccording to Market Research Future, the enterprise collaboration market has been segmented on the basis of component, type, organization size, deployment, vertical, and region.By component, the market has been segmented into, solutions and services.By type, the market has been segmented into asynchronous and synchronousBy organization size, the market has been segmented into Large enterprises and SMEs.By deployment, the market has been segmented into cloud and on-premiseBy vertical, the market has been segmented into BFSI, IT & telecommunications, retail, healthcare, travel & hospitality, transportation & logistics, government, energy & utilities, education, and others.Regional AnalysisThe global market for enterprise collaboration is estimated to grow at a significant rate during the forecast period from 2018 to 2024.
The geographical analysis of enterprise collaboration market has been done for North America (the US, Canada, Mexico), Europe (the UK, Germany, France, Spain, Italy, the rest of Europe), Asia-Pacific (China, Japan, India, Singapore, Australia, the rest of Asia-Pacific) and the rest of the world (the Middle East and Africa and South America).Among these, the North America region dominates the market due to the presence of key market players such as IBM Corporation, Microsoft Corporation, Oracle Corporation, and others offering cloud-based enterprise collaboration solutions and services which is accelerating the market growth in this region.
North America region is expected to experience a surge in embracing cloud-based enterprise solutions across various sectors mainly BFSI, IT & telecom and healthcare.
