A new decade encourages us to innovate and push the boundaries further than ever before. As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy.
In a world where consumers are paying less attention to advertising than ever before – according to this report by ad experience platform RevJet – it’s more important than ever that you’re creating online advertising that appeals. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.
In this article, we’ve considered the upcoming digital advertising trends and the opportunity around these to ensure what you create is well received in the year 2020.