Linkedin is a social networking site that is used specifically for the business community. Linkedin is the social media platform that allows users to connect with other professionals worldwide.
If you wish to promote your channel on one specific platform, it should be LinkedIn.
The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best.
The cost per lead is lower then conversion rates are higher as compared to other advertising networks. Plus, there are plenty of ways to find leads for free, and a couple of tools that make the process easy.
Linkedin provides a number of options for target advertisement which helps you to target a specific group of people from the population with the help of social media to deliver your content only to them. Targeted advertising in its most basic form allows businesses to target a specific demographic, based on a number of different factors.
LinkedIn has made the target advertisements more interesting, by introducing Matched Audiences. Launched in 2017, Matched Audiences introduce a new set of targeting capabilities for business, which help in targeting a more specific demographic through Website Retargeting, Account Targeting and Contact Targeting.
Those 100+ million decision making users are proven to take action and with LinkedIn, it has become very easy.
The guide how Linkedin help and to use it in b2b marketing is as follows-
- Business profile-A profile that describes your business in an attractive way that people like to visit.
- Website traffic-Linkedin does not just help you to generate leads but it also beneficial to drive traffic to your company’s website.
- Keywords-The use of the right keywords can make you reach your target audience.
- Community features-community features in LinkedIn help to enhance your experience. These features help you market your business.
- Content-Good content attracts more audience if the content is not good the brand won’t be successful.
- Audio-visual-Nowadays, People prefer to watch the video as compared to written content as try to add video in your profile.
- Consistency-Consistency is most important to keep you, clients, with you and get more clients. It’s not necessary to manually upload content every time. You can make use of social media scheduling tools link recurpost.
- Showcase page-Showcase pages are basically made for B2Bs to generate leads. The key benefits are that they bring order to your LinkedIn marketing.
- Sponsored Ads-Sponsored Content ads are the most convenient form for b2b businesses to generate leads.
To know the details about how to use and how LinkedIn helps in the marketing of your B2B click on the link below
https://recurpost.com/blog/how-to-use-linkedin-as-a-b2b-marketing-platform/
Having a Linkedin Profile in 2021 is very basic but optimizing the profile is very important.
Here are some tips to help you with that.https://articleocity.com/6-easy-tips-for-optimizing-your-linkedin-profile/
One of the most popular social media platforms, LinkedIn, has released “Stories” in India, enabling its users to share their day-to-day professional life moments and experiences with their connections and groups in a more informal, creative, and genuine way.
With the launch of this feature, LinkedIn users will be able to post pictures and videos up to 20 seconds long.
These stories will appear on the users’ profile for 24 hours only.LinkedIn Stories will help the members to initiate light casual conversations and presents a whole new way to remain connected with their friends, families, and communities.
Users can share their ‘professional moment of the day’ via their stories showing their work-from-home setups, work events, motivational quotes, group video calls, latest news and insights related to their industry, and much more.
They can do all this easily as it won’t stay more than 24 hours on the users’ profile.To add a more visual appeal to the LinkedIn Stories, the company has also introduced the option to add stickers in the stories.
They have unveiled six localized stickers, especially for the Indian market, to help users portray their unique work-life in a more witty manner.
