The Head-Up Display Market is expected to grow from USD 1.3 billion in 2018 to USD 7.4 billion in 2025, growing at a CAGR of 28.6%. The factors such as increase in awareness about passenger and vehicle safety, convenience offered by the combination of satellite navigation technology and HUD system, increase in demand for connected vehicles and for technologically advanced HUDs drive the demand for head-up displays.
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Projectors/ Projections units to hold the largest share of the Head-Up Display Market during the forecast period
The projector is a major part of HUD as it projects the information on a transparent windshield. Projection units use cathode ray tubes, LEDs, or liquid crystal displays to project the image. The different types of projector technologies include Liquid crystal on Silicon (LCoS), Digital Light Processing (DLP), and Laser Beam Steering (LBS). Projection being the major application of the HUDs, it will hold the largest share of the HUD market during the forecast period.
AR-based HUDs expected to grow at higher CAGR during forecast period
AR-based HUDs are expected to be launched in luxury and premium range of vehicles once they become commercially available in 2018. AR-based HUDs can aid in driver information, assistance, and attention management, along with real-time traffic conditions can be viewed. The demand for such advanced technologies is expected to increase in developing and developed countries such as the US, Germany, the UK, China, and Japan, where there is a high adoption of advanced in-vehicle safety technologies.
Automotive application expected to grow at a higher CAGR during forecast period
Head-up display (HUD) is currently provided as a safety feature in high-end cars by leading luxury car brands such as Jaguar (UK), acquired by TATA Motors in 2008; BMW AG (Germany); Audi AG (Germany); and Mercedes-Benz (Germany). The market for automotive HUDs will primarily be driven by the increase in adoption of advanced driving assistance systems by OEMs across vehicle types and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors.
APAC to be the fastest-growing region in the head-up display market during forecast period
In the recent years, APAC has emerged as the hub for automotive production. Several European and American automobile manufacturers have shifted their production plants in developing countries of APAC. Mid-segment cars are increasingly expected to be equipped with HUD systems owing to their decreasing cost. The extensive evolution of the automotive industry in the growing economies such as Japan, China, and India is expected to boost the HUD market
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Some of the major players operating in the head-up display market are Nippon Seiki (Japan), Continental (Germany), DENSO (Japan), BAE Systems (UK), Visteon (US), Pioneer Corporation (Japan), MicroVision (US), Thales (France), Garmin (Switzerland), and Panasonic (Japan).