If you own a business, you are probably quite aware of how important it is to have a website for your company. Google alone handles 3.8 billion searches a day. When Google pulls information for its users, its primary goal is to provide the user with the best experience possible. That means that if your website doesn’t provide a GREAT “user experience”, Google does not want to offer it to users searching on its search engine. There are a lot of factors that play into Google’s algorithm and how Google decides when to show your website in a search and where to rank your website. One of the main factors that will determine this is how responsive your website is. But what does that mean and how do you know if your website is responsive. Let’s talk about that!
What Is A “Responsive Website”?
Without getting into the technical programming side of responsive web design, a responsive website should provide the best experience for any and all users. For a website to create a great user experience it will need to load fast, automatically adjust to any screen size making the website usable on desktops and mobile devices, be easy to navigate, simple and readable text, and quality images that also load quickly. Without these elements, your website could drag and stall when users try to browse or enter information and that creates a poor user experience.
“85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website.” – Forbes
How Do I Know If My Website Is Responsive?
If your website isn’t fairly new, the chances of it being very responsive are low. Even many newer websites were not created with the right design elements to ensure responsiveness to be user-friendly. Websites that seem to load quickly and are easy to navigate may have additional programming elements that are not considered to be very responsive and can hinder your ranking on Google. The best way to check the responsiveness of your website is to have it tested by a website design company that knows exactly what to look for and what your website might be missing. Idaho has a premier company for website design in Blackfoot called Perfect Point Marketing that only produces high-quality responsive websites for its clients.
The Age Of Mobile Devices
In 2018, Google released an algorithm changed based on search trends on the search engine. Google found that the majority of searches that were once performed on home computers/desktops was now being searched through mobile devices. Previous to this discovery, Google did not technically favor mobile devices, but now they do. Websites that are not friendly for mobile devices and do not create a good user experience are less likely to rank high in organic search and in paid advertising results.
Perfect Point Marketing Expert Web Design
Perfect Point Marketing in Blackfoot has extensive experience working with Google’s best practices. If you are worried about your competitors out-ranking you in organic search or paid advertising, do not hesitate to call our professional team so that we can make sure you are dominating your competition on Google Search!