logo
logo
Sign in

The Benefits of Mobile Marketing

avatar
sammy kelvin
The Benefits of Mobile Marketing

Marketing your business is more than just creating a message and determining how to split your budget, it’s also about knowing the recent trends and positioning your money where you’ll get the greatest returns.

The internet is a dynamic kingdom, and online marketing is in a continuous flux, containing search engine marketing, which has developed over the years with further sophisticated search algorithms and targeted results.

If you haven’t used search engine optimization or pay-per-click advertising, it’s not too late to start. If you have, now you must combine it with mobile advertising. The main idea is to embrace mobile marketing as part of your complete internet marketing plan.

Benefits of Mobile SEM

  • Highly targeted: Is considered one of the key benefits of SEM. The location services on smartphones let advertisers advertise in an even more targeted way. Business owners can select target customers who are the most probable to pick locations in the surrounding area. This method can be a profitable technique for advertisers who have a reduced budget but still want a presence online.

  • Lower cost: Compared to desktop cost per click, the CPC for the same exact keyword on mobile phones inclines to be lower. Moreover, mobile and tablet click share has gone up 30%. In conclusion, you’re paying a smaller amount for every potential customer while obtaining your position in a growing market. Certainly, desktops still have the bulk of clicks, but overlooking the increasing mobile trend would be damaging to business development.

  • Response: The mobile phone is fundamentally a personal device, and that converts to user behavior: 89% of mobile handlers take some action as an outcome of a Google search, according to Google. Those actions could be in the type of purchase, a visit to the store, or research. No other type of advertising can have an extraordinary response rate or as much consumer interaction.

    Read in details about such more pros and cons of mobile marketing
collect
0
avatar
sammy kelvin
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more