Mobiles are the future. This is a simple truth. As the fastest growing form of communication device, everything from the big organizations to smaller single entity companies has also started developing applications that help them connect better with the audience.
There has however been stagnation in the small business app sector. Surprising, isn’t it?
Today we will be understanding this exact phenomenon in detail with the help of a survey of 351 small industries. Let’s begin ;
The rapidly growing dependency on mobiles is evident in our day to day lives. Companies have figured out that the way to true customer engagement is the creation of a mobile application.
Mobile Applications can help companies boost brand image, loyalty, and employee efficiency. But for an application to actually work one needs to understand a company’s target audience, what the apps core features and at the same time also have enough resources to build and maintain the application.
Facts About Small Business Applications
- Small business has already begun to enter the application market and the ones that haven’t are planning to at point or another.
- Small business application growth is still stagnant.
- Most businesses say they have built an application to acquire a new customer base but time and time again it has been seen that it is a pointless goal to have.
- Small businesses state that the most important part of their application is the online payment feature but even this is disputed by the experts.
- Millennials are more likely to own an app instead of baby boomers.