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How Artificial Intelligence is changing travel

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venkat k
How Artificial Intelligence is changing travel

Artificial Intelligence in your pocket do things from Google Maps and voice assistants to travel apps that facilitate an instant online booking, AI catches the travel industry — and it won’t let go. There is a simple reason for this; The Internet has transformed booking flights, hotels, and rental cars into a completely online experience. So now we have big data on all of our travel habits and this allows us to spread AI algorithms, customization, and chatbots.

The AI opportunity

However, the travel industry does need to be careful not to go overboard with AI and chatbots.

Artificial Intelligence operates in an industry that is incredibly personal, emotional and complex, maintaining the right balance between genuine human interaction and efficient automation is something it always trying to fine-tune and optimize throughout every stage of the consumer journey. Companies found that 80% of customers prefer to self-serve in order to get the information that they need.

Also Read: How Artificial Intelligence is Reforming The Travel Industry?

AI on the rails

Travel is especially stressful for railway users. So why not use machine learning to analyze the vast amount of data now available to create the greatest, most personalized, and fully predictable journey of context. In the UK, the online rail booking service advises travelers that they can find a seat based on the location and direction of their particular journey, to create a boat, an important feature is price estimation, which seeks to pre-empt passenger demand for specific tickets, and shows how long the ticket is going to be at a certain price, how many tickets are left at the price, and which are cheaper. Tickets available every day. Meanwhile, busy bot crowdsourcing data from passengers to let others know how busy a particular section of the train.

Virtual ticket bookings

Digital assistants also have a say when it comes to travel.

“As AI continues to evolve, we will see digital assistants move into new areas such as transportation, where a growing number of travelers can benefit from automated, real-time assistance,” said Graham Fletcher, head of research and development at Cubic. Transportation Systems, the company behind the Oyster Card Travel Card System used in London. It replaces the NextAgent Traditional Ticket Office with a video link for travelers to see and talk to an expert at the call center. The integrated camera can also be used for document validation, as a help center and for displaying information such as maps and timetables.

“Virtual ticketing machines with human guidelines are already being trialed at stations around the world, and it’s easy to see how this technology can be improved with AI, especially when it comes to common questions, frequently asked questions, and driving travelers to local places of interest.” Fletcher. In a nutshell, ask a sly question and the virtual bot will answer. Anything technical, and you get human.

From instinct to machine learning

Airlines are also using AI to plan routes. Skyscanner thinks machine learning is good, without using instinct to predict demand for a new airline. It used the Python-based K-means algorithm on a wide range of datasets in its Travel Insight data platform, which analyzed more than 50,000 sources and destinations in 2016. Unsupervised Machine Learning Algorithm — One of the new breed of AI methods. K-ie has been found to be the largest category of summer family holidays for weekend getaways, and destinations of ‘romantic’ couples such as Venice and Paris are also popular with solo travelers. Such AI helps airlines determine not only where they fly, but on what day of the week, and at what time of day.

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