It is clear that the use of mobile devices is growing at a dizzying pace, and it is the use of mobile applications. But do you know why there are applications that can withstand use, while others end up forgotten or worse, removed?
The trends in mobile applications is an important path to follow, mainly because they summarize the market requirements and specifications with the highest user acceptance. 2019 marked the way forward for 2020 in the mobile apps development.
It is difficult to attract users, but in this article, we describe the most important trends in the development of applications to consider, whether to create a new application or to update an already developed project.
AR and VR
In its beginnings, both augmented reality and virtual reality were related to video games. However, the time has come for them out of their comfort zone and spread to other sectors.
In 2018, these two technologies have a global market of 23.4 billion euros, and it is expected that in 2022 the figure will rise to 181 billion euros. With these figures, it seems that we will finally see RA and RV and more applications this year.
Google Maps functionality with AR is being prepared to offer users real-time information. In the retail sector, augmented reality is used to change the color of clothing or even virtual fitting rooms. Other sectors use AR for their sales teams to show the benefits of their products and innovative nicely.
Artificial intelligence
The integration of artificial intelligence for mobile applications has begun to see in recent years, but AI applications are expected to increase significantly in 2020, particularly in the health sector.
Smart mobile applications that simulate human behavior in a way to make a much more satisfying user experience. Using chatbot and virtual assistants are increasingly implemented. This is because they provide a service personalized customer while reducing the cost and effort for companies.
Also, artificial intelligence is used in applications for better security systems, automate tasks, and solve technical problems for users. AI is here to stay.
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Beacons
Tags are small sensors that work via Bluetooth. They are perfect for automated communication in confined spaces and ideal for the dissemination of short-range radio signals.
Its ease of use and the benefits it brings in terms of brand geotags a trend in 2020, mainly for proximity marketing. Imagine yourself at your favorite shoe store and get informed of their best deals.
Sectors such as hotels, restaurants, or retail use more and more in their outreach and also for mobile payment. Everything indicates that tag technology will be a must for any application in these sectors.
Highly customizable applications
One of the most promising trends for the development of applications in 2020 is personalization. There is nothing more practical than the application itself to know the tastes of each user and the content it displays is suitable for them.
Today, the minimum expected of the technology is an adaptation to the user. Apps like Spotify, which makes custom lists according to taste, Facebook adds that ADAPT advertising to each user, or applications such as fever, which prioritizes events that may interest you, are only the beginning of this trend.
Customization in mobile applications creates proximity to the user and with it much more satisfying experience with the brand. There is no doubt that this type of feature is an advantage for users and businesses, and therefore one of the trends in mobile applications to look closely in the coming years.
Apps on demand
on-demand applications are mobile applications that work as a mediator between the customer and the supplier. This identifies a common need for many consumers and provides a solution by creating an innovative application.
In 2020, these applications reach new vertical markets. It was a market that already in 2017 the profit figures treated 57 million, it has a profit forecast of 335 billion in 2025.
Its main feature is that the user receives a lot of time, effort, and money savings. For this reason, demand for applications currently growing exponentially and will continue to be a trend in mobile applications by 2020.
Mobile Wallets
Mobile wallets are mobile payment systems with which different credit or debit cards, discount cards, or loyalty cards can be stored. Their main advantage is that they provide payments flexibly and appropriately.
Also, they avoid the infinite number of customer loyalty cards that we receive many brands, which end up being a nuisance. Mobile wallets are associated with the area of distribution and e-commerce.
We become more receptive and less fear of mobile payments is due to the high security that comes with them. Therefore blockchain also among the field of mobile payment applications offers greater security.
Web and mobile integration
50% of the time we spend on mobile is now spent using mobile applications. However, there are certain tasks that we always associate with computer use.
A trend that 2020 applications are the complete integration with the desktop band. As users, we are increasingly accustomed to personalization, and we hope that all the contacts we have with a brand are interconnected.
Whatever the device through which you access a brand online channel, we hope it identifies us and connects the data from our latest purchase in a physical store with our online accounts. A fully integrated platform is something that application developers and brands looking to put more emphasis on, putting more and more users at the center of technological development.
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