RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has launched new optimization services to help enterprises quickly unlock the value of their digital investments.
“As business leaders we know we need to evolve, and Covid-19 has made that evolution urgent. Now more than ever, enterprises must think digital with personalization when designing every interaction with their customers. Beyond that, we need quick, low-cost actions that return results now,” says Tom Cole, President and CEO of RDA.
RDA’s new Optimization Services are designed to accelerate platform value and continuous improvement. These ‘quick win’ engagements and monthly services are not only affordable, but also aligned with the way enterprise teams build digital capabilities and experiences. RDA has specifically designed a set of services for enterprises that are currently using or considering digital platforms and e-commerce engines such as Microsoft, Sitecore®, UiPath, Coveo, Shopify, and EpiServer. The focus of these services is to make your team productive immediately.
RDA’s new Optimization Services equip Marketing and IT teams with the following:
- Platform Adoption & Digital Roadmap Workshops
Build digital road maps with technical depth, agility and platform confidence
- Data Analytics Services
Ongoing customer data insights and KPI reviews
- Enhancement Services
Full-service capabilities on a part-time capacity in order to maintain feature enhancements
- Application Managed Services
Platform performance, security, remediation, and ongoing support
- Retainer Services
Proactive expert services for training and small feature updates and fixes
- Peak Personalization
4-week program to deploy website personalization with confidence
- Google Tag Manager
3-week program to synchronize website analytics without development support
- Training Services
Custom virtual training videos to strengthen digital capabilities
“Our new catalog of optimization services is amazing. We will continue to innovate with leading digital platforms to ensure that RDA’s services are easier to consume, maximize the value of our client’s investments and align with business-led technology roadmaps,” says Cole.
The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into the Asia-Pacific region by opening up an office in Sydney which will be led by Chris Manson.
The martech news arena recognizes this expansion into these markets.Manson has boarded this new office after a five year stretch with REA Group where he served as the media and content sales manager across Queensland and New South Wales.
At the Sydney office of Ogury, Manson will be seen acting as the Managing Director of Australia and New Zealand where he will be responsible for building a team of customer success and sales specialists.Chris will utilize his efforts and direct them towards serving the purpose of providing publishers and brands with insights on their local users and customers which will aid them in ridding themselves of toxic data that is used or even collected without explicitly getting the permission from the users and consumers, as well as shady advertising.The integrated stack, that is the Ogury Advertising Engine was designed keeping in mind the execution of mobile campaigns and makes use of safe data for delivering advertisements in an environment that is safe for brands and free of fraud, as stated by the company.
The company was founded in 2014, and over a period of six years, it has managed to establish the footprint of the firm in 10 countries while serving 1,500 brands as well as 3,500 publishers.
The company has also witnessed the integration of its technology into 10,000 applications.
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