Realtime Media, a global leader in driving customer acquisition and engagement through creative applications of technology, has released the latest version of PromoPick™, its innovative, quick-to-market, full-service solution that brings engaging consumer promotions to life. As brands look to engage customers in new ways during these challenging times, this cost-effective solution utilizes advanced technology and offers the most creative layouts, add-ons, services and products on the market.
“PromoPick™ has long been the leading full-service solution for quick-to-market digital promotions at a great price value,” said Robert Bernstock, president/CEO, Realtime Media. “Our clients span a variety of industries – from retail to consumer packaged and durable goods to electronics and more. Especially during these uncertain times, they appreciate the low cost, ease and speed with which strategic campaigns can be developed and go live.”
Realtime Media’s PromoPick™, initially introduced in 2015, is constantly evolving to meet changing customer needs and sets itself apart from competitor products in five key areas:
- Full-Service: PromoPick™ isn’t just a digital product – it’s an all-in-one solution that includes strategic services, development services, prize fulfillment, player support, a dedicated project manager and official rules.
- Speed and Affordability: Campaigns can be launched in as few as five to seven days and Realtime Media offers the best price value in the market.
- Secure and Tested: The platform includes industry standard compliance for ISO2701, GDPR and CCPA. PromoPick™ also provides industry leading fraud mitigation and bot protection.
- Legal Compliance: Realtime Media has specialized legal expertise in promotions law. All campaigns come with legal administration.
- Flexibility: Products include Instant Wins, sweepstakes, contests, user-generated content, social media campaigns and more. Realtime Media also offers dozens of add-ons such as winner drawings, pick your prize, receipt or unique code validation and age or zip code gates.
Realtime Media has executed promotions and engagement campaigns for more than 100 Fortune 500 companies including Netflix, The National Football League, Walmart, Comcast, NBCUniversal, xfinity, L’Oréal, The Hershey Company, Bed, Bath & Beyond, Avis Budget Group, Frito-Lay and Burger King.
OutboundEngine, a nationally recognized marketing software as a service (SaaS) company, today announced in-app purchasing, enabling small businesses, entrepreneurs and professionals to purchase a subscription to its all-in-one marketing solution within the mobile app.“In uncertain times, Small Businesses are looking for affordable all-in-one solutions in order to reduce unnecessary spend on advertising products that don’t work and come with a high price-tag.
They are also looking for convenience of purchase and want to get started without jumping through a lot of hoops.
Now they have direct access to all the marketing they need and all they need is the mobile app to get started” said Marc Pickren, CEO of OutboundEngine martech news.According to mobile app measurement provider, AppsFlyer, there are now more than 2 million apps for iOS and 3 million apps for the android platform.
As consumers spend more time within apps, this marketplace is set to grow quickly over the next few years.
The global app market is approaching $64 billion this year alone.“We’re excited to begin offering the OutboundEngine platform to prospective customers through our mobile app.
This is the first step and fully aligns with our philosophy to make OutboundEngine in-app commerce and seamless integrations with major marketplaces as easy and efficient as possible,” said Deepak Surana, SVP Product of OutboundEngine.Additional new features of the mobile app include the ability to see all their reviews in one place, request reviews from customers, and respond directly to reviews and leads in real time marketing automation.“In-app purchase was phase one in our plan to integrate with over 200 CRMs, marketplaces and platforms by May of 2020.
In today’s competitive market, customers expectations have reached a whole different level.
Learn What are CDP and their features.
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What is a Customer Data Platform ( CDP ) ?CDP Institute says a customer data platform is packaged software that creates a persistent, unified customer database that is accessible to other systems.According to prestigious publications like Forbes, companies that give priority to data-driven marketing are six times more profitable year-over-year than companies that don’t.
Seventy-five percent of those data-driven companies also see an increase in customer engagement, and data-driven strategies often produce between five to eight times more ROI than strategies without.
Results like this support the idea that the future of marketing lives in the data, but not just any data- it’s a combination of several components.
Its behavioral data enhanced by AI (artificial intelligence) and machine learning that is accurate, real-time and interconnected.
How do enterprise-level marketers drive real business results?By getting hold of and using actionable, real-time, accurate behavioral data.
Examples of data-driven companies that embrace a customer-driven platform are Amazon, Spotify, and Netflix.
