In order to make the most out of your YouTube channel, you have to learn how to use YouTube Analytics to the optimum. When you want to grow your presence and create content that is appreciated by people, you need to know your audience’s behavior. And that’s where YouTube analytics comes to your rescue.
You might sometimes feel that analytics are boring, but it can immensely help you in molding your content strategy and attracting more people to your YouTube channel. From total video views to the number of unique viewers, from finding out audience demographics to seeing your most liked content - you can find every little detail using YouTube analytics.
Here are some of the many metrics that you need to put your focus on.
- Video views and watch time:
The most obvious way to measure your success on YouTube is through the number of views and watch time. When a viewer watches your video for a minimum of 30 seconds, it is counted as one view. Watch time is the total amount of time that your audience spends watching a video.
- Average view duration:
Your watch time divided by the number of views will give you the average view duration of a video. The same metric is also given in percentage form. A high average view duration indicates that people are engaging with your content and helps in the overall ranking of your channel.
- Impressions:
When people search for a term and see your video thumbnail while scrolling through the suggestions, it is counted as an impression. The number of clicks and views received through impressions is also shown as the click-through rate. When your click-through rate is high, it means that people are attracted enough by the titles and thumbnails of your videos to go further and watch.
- Unique viewers:
When a person views your video 5 times, the views will be counted as 5, but the unique viewer will be counted as one. Compare this data with the total views that you get to have an idea of how many times people are re-watching your content.
- Traffic source:
Want to know where your viewers find your video? You can check that here. ‘Traffic source’ metric breaks the sources of video views into 5 categories-
- YouTube search
- YouTube channel pages
- External sources (website embeds and other links)
- Suggested videos
- Browse features (Homepage and subscription feed)
- Geography:
When you are targeting the audience of a particular country (or countries), keep a check on this metric. Here, you will be able to find out from which country you are getting more views. Consider adding subtitles in your videos so that the language barrier can be removed.
- Viewer age and gender:
Along with the geographical location, you should also check the age group of your channel’s audience. Adopt a flexible strategy that can cater to the needs of different age groups.
- Subscription status:
If you wish to know how many views are coming from your subscribers and non-subscribers, you can check that through this metric. In case you witness considerable views coming from people who have not subscribed, try to convince them to subscribe to your channel in the videos itself. Provide more valuable and relatable content to increase your subscribers.
- Subscription source:
Through this data, you can find out the source from where people are subscribing to your channel. The sources are categorized as follows-
- YouTube search results
- Your YouTube channel page
- YouTube watch page
- Closed accounts (decrease in subscriptions by removal of closed and spam accounts)
- Other sources (website embeds and links)
- Device type:
What device is your audience using while watching your videos? Using this metric, you can see the percentage of people that watch your videos on-
- Mobile phones
- Computers (Laptops and desktops)
- Tablets
- TV (Smart TVs and set-top boxes)
When you make a video, try to test it using different devices and make sure that small elements are visible properly.
- Likes and dislikes:
After the number of views, the likes and dislikes received are used for measuring the success of a video. When you have a huge number of likes, it makes your video rank higher in search results.
- Comments and shares:
A comment section is a place where your audience shares their opinions about your video. Keep a close check on them. Reply to all of them if possible to keep your audience engaged.
Also, see the number of shares, so that you can know whether people like your content enough to recommend in their friend circle.
To sum up,
Use this gold mine of YouTube analytics to develop an in-depth strategy and improve your performance. All these analytics together might make you feel overwhelmed at first, but it can give you the most valuable insights about your audience on YouTube.
So you can understand the potential of Ads on Facebook.
Now that Instagram is also integrated with it, you can successfully run ads on both the platforms together using the Facebook business manager.On Facebook, you can aim at your targeted audience.
As a result, it will help to increase your sales and maximize brand awareness.We have the complete beginners’ guide, which explains everything about Facebook Business Manager tool and how it will help your business to grow.But, first things first, you have to understand that what exactly the Facebook Business Manager is and how effectively you can use it.Understand Facebook Business ManagerFacebook Business Manager is a tool that can help businesses maintain their Facebook pages and ad accounts.It’s a dashboard and portal that gives you quick access to the various Facebook pages and ad accounts.Advantages of Using Facebook Business Manager It is a super handy tool with you can easily manage all your Pages and advertising accounts in one place.The best thing is, it keeps your company's operations separate from your personal profile.
Your Facebook's personal details can't be seen by colleagues, except your name, email, pages, and accounts.
Now let’s head for the process of setting it up.How You Can Set Up Facebook Business ManagerIn order to create your Facebook Business Manager Account, go to https://business.facebook.com/, and click on create account.
You can now type the name of your Facebook business page in the search text box.
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Trends are the most common practices carried out by your competitors or the trendsetters in the field of your trade.
Digital Marketing has caught on and become popular over the last decade and has changed the way the world does business healthy and simple digital marketing trends may change the course of trade for a business by either improving the brand’s social presence, ranking at the top of the search engine optimization (SEO) page and helping the brand or the business generate organic leads and further marketing the brand through multiple distinct social media channels.
Work from had become the new normal due to which many e-commerce platforms saw a rise in their sales and that is why digital marketing trends have become all the more important in the year 2021 as it might carve a path to enhanced digital marketing strategies and goals.
As a digital marketing professional here are some of the key trends which might help you push your trade or business even further: – Live streams and an increase in influencer contentLocal celebrity-driven content may help drive sales of the business, create trust and help earn goodwill for the brand whilst tapping into the ‘at the moment’ a connection that the consumers crave.
Higher goodwill and resolution driven assignments handed over by brandsMore than ever brands would require to put the brand’s sincerity on focus.
Thus, firms will have to find ways of creating a connection with the consumer User-generated content to maximize consumer involvementCustomers crave a lot of attention before buying any service and the need for the brand to build confidence with the customer after they have bought the product.
With Marketing Fundas Requirements strong track record of offering various resources for Social media content writers.
We have now ventured into supplying our customers with professional content writing services.
We use our team of incredibly talented and professional linguists to provide excellent writing services for this purpose.
Run out of ideas for content to post in social media or you simply want to bring in something spirited into the news feed making subscribers happy with some interesting content?
Doing so, you set your company up on an expert basis and attract attention of users.Questions and Answers.
Include an answer of a specialist of your company to the most frequently asked questions into weekly schedule.
Show your product in work or crack a window showing the process of production or your office`s work.
Publish links to the most interesting articles, posted in your blog.
Intriguing description and bright picture will attract attention and traffic to your website.
