Is your website online but not attracting enough visitors? Publicizing your business site, whether it’s a showcase site or an e-commerce store, requires activating the right traffic acquisition levers. Among the various means available online, you will discover the most suitable for the vast majority of sites. To promote and be visible online, SEO is a central element but it is not the only one. There are many techniques to put in place to gain notoriety on the web and increase your traffic. 1st Position, SEO and social media agency, reveals 10 techniques to promote your website.
INTEGRATE YOUR SITE WITH COMMUNICATION MEDIA
Many people tend to separate online and offline. In reality, the two communications must complement each other. To start promoting your website, you must start by promoting it on all your communication media: business cards, sales brochures, press releases and press kits…
Having a site may seem obvious to some. But still, too many companies are not present online. This is why it is imperative today to highlight your website on your offline communication media, but not only. You most likely have a Linkedin profile, a Facebook page, or even a Twitter account. Feel free to embed your website URL on your own social networks, but also on those of your brand. The more contact points you have, the more likely you are to get traffic to your website.
OPTIMIZE YOUR NATURAL REFERENCING
A good website is not visible if it is not referenced by Google, that is to say that it does not appear in the search results of its search engine. To do this, there are two very distinct but complementary techniques: natural referencing and paid referencing, a concept which will be discussed below.
Optimizing natural referencing is a strategy of notoriety which makes it possible to set up a perennial online marketing. Indeed, this technique is built over the long term. SEO can span several months or even several years. But the real advantage it has is its solidity. A naturally well referenced site acquires first page positions on Google. It is very rare that a web page plummets to the last pages in a few days. Natural referencing (or SEO) is therefore a stable, economical and lasting technique. It involves working on various aspects of your website: the url, the links, the content, etc.
LENDING CONTENT FOR A BLOG
More and more companies are opening a blog. This web marketing tool allows not only to highlight your know-how and your expertise in a sector, but above all to work on the natural referencing of your website .One of the essential criteria evaluated by Google’s robot when ranking for SERP (search results) is content. This content must be relevant, informative for readers but also optimized for SEO thanks to the presence of internal and external links to your site and the integration of strategic keywords on which you want to position yourself.
Producing quality content for your business blog therefore makes your website known. For that, it is possible to integrate links in your articles which return towards your Web site. This traffic will be all the more qualified.
PRODUCE VIDEOS AND INFOGRAPHS
If the textual content can enrich a website and create new doors through search engines, it is no longer enough today. Demanding internet users are demanding more variety in content, both in content and form. This is an opportunity to publicize your additional site. Among the rich content that is popular, we find video and info graphics. These two levers share many advantages:
Very synthetic format than a long blog post
Fun content that facilitates the memorization of information, the message or simply that entertains Internet users Strong potential for virality (sharing on social networks, etc.)Relay on dedicated platforms such as YouTube (video) or Pinterest (info graphic) Obtaining a more modern and connected brand image.
NTEGRATE EMAIL MARKETING
Do you imagine that email is an outdated communication channel? Yet he is far from dead. Thanks to the collection and analysis of data, it has never been easier to create personalized email campaigns and obtain an excellent return on investment. Easy to set up, inexpensive via dedicated solutions, it can fulfill all commercial or marketing objectives: create a link with your contacts, disseminate your brand content more widely, invite your prospects or customers to events, offer tailor-made commercial offers… An essential tool for promoting your website, email marketing offers excellent deliverability and real-time monitoring of results (opening rate, number of clicks, click rate on each link, tracking of site visits…).
USE PAID REFERENCING
Paid SEO, or SEA, consists of using SEO techniques which therefore require a financial investment, but the results of which are almost immediate. Thanks to tools like Google Adwords, it is possible to buy keywords, which amounts to buying its presence in the first Google search results.
Paid referencing is an expensive, but fast, strategy for making your website known on the web. It allows you to generate traffic very quickly and start collecting contacts from your prospects. On the other hand, to work on your online notoriety over the long term, it is preferable to supplement a paid SEO strategy with a natural SEO strategy.
CREATE A GOOGLE MY BUSINESS SHEET
The Google My Business listing is THE identity card for your business on Google and is one of the most effective methods of driving traffic. This business directory is very often integrated into search results. When people enter your company name or keywords related to your business, it is very likely that you can display your Google My Business listing. Create your file now and add as much information as possible: website, address, opening hours, events, commercial offers, photos, etc.
- Possibility to appear on Google Maps and the local pack
- Improve your visibility on the SERP (local referencing…)
- Increase your web traffic with optimized call-to-action
- Obtain customer reviews to reassure others
- Keep your target informed of your news
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Cleaning Up a Negative SEO Attacks with Real Info PointIf you are blogging for a while you must have heard about Negative SEO Attacks, right?SEO stands for Search Engine Optimization that helps your website to rank better in the Google SERP.But what about Negative SEO Attacks, have you ever heard of negative SEO?No!Not an issue.In this post, I will be sharing some practical tips to protect your site from negative SEO along with what is negative SEO and why you should take care of that.Let’s dive in.What is Negative SEO?As the name specifies, Negative SEO Attacks simply means lower down the rankings of your competitors in the search engines or making any harm to their sites by using the Black hat or unethical techniques.It may involveWebsite HackingPlagiarism (Duplicate Content)Spamming (One can make spam links to your website)Backlinks destruction, or evenMisrepresenting your reputation onlineAll and all, Negative SEO Attacks can ruin your online career.So, one should take care of that to protect your site from being hit by hackers and negative SEO.Actionable Tips to Protect Your Site from Negative SEO AttacksUse Google Webmaster ToolsThe very first thing you can do to protect your site from negative SEO set up email alerts with Google Webmaster tools.This way you will get emails from Google itself, whenever your site gets attacked by any malware activities.Moreover, you will be notified of the indexing problem, server connectivity issues, and Google penalties.So start with connecting your website with Google Webmaster tools and enable email notifications.Audit Backlinks ProfileThis is a very important aspect of protecting your website from negative SEO.Backlinks are the links pointing towards your site.
Linking could be direct to your domain or any Individual web page of your site.A huge number of backlinks are made on a daily basis, and one can perform negative SEO on your website by making spam links to your website.So, it’s very important to analyze your site backlinks profile.How many backlinks it has, what are the referring domains, their spam score, and all?You can use some of the most popular SEO tools like Ahrefs, SEMrush, Ubersuggest, etc.
to audit your site backlinks profile.Best Backlinks ProtectionYou know backlinks from high authority sites are very crucial for your website.
And that’s the reason spammers try to remove these backlinks first by sending mails to the webmasters of these websites.So, you should make a separate list of the best backlinks of your website and keep tracking those whether they are active or lost.Important Tip: You must use your professional email address while you contact webmasters as this confirms that you are an authorized person of that website.By doing so, it would likely be difficult for spammers to contact webmasters in the future.Implement Website SecurityPrevention is better than a cure.So it’s better to implement the web site security to prevent your site from hackers and spammers.What you can do to embed security to your website.Choose a strong password to loginUse any plugin for 2-factor authenticationTake backups of all your site files regularlyInstall antivirus to prevent malware activitiesTrack Social Media PlatformsYou also need to monitor social media platforms whether any fake profile exists with your name or your company name.Social media is on the boom from the last few years and that’s why spammer are more active on these platforms that lead to fraudulent activities.So, you must check for fake profiles and try to remove them by marking them as spam.You can also use some automation tools like Mention to make your job easier.Remove Fake ReviewsNext, you can check for if someone is doing the fake reviews on your business profile.It will not only harm your business brand value but also your personal brand value.If you found so without any genuine reason, then surely that person doesn’t like you and want to damage your reputation online.So, it’s your job to find out these types of people as soon as possible and get rid of them.Fortunately, Google My Business allows you to do so!Remove PlagiarismPlagiarism is again a big threat to your website rankings.
A lot of content is copied intentionally or unintentionally which results in duplicate content on the web.Google penalized these sites having duplicate content that leads to a loss in rankingsSo it’s better to keep tracking your top articles for plagiarism with the help of some plagiarism checker tools like Duplichecker, Grammarly, Copyscape, etc.Analyze Website SpeedYou can also monitor your website speed and if you find something suspicious contact your hosting provider immediately.If you feel very high loading speed or very low all of a sudden, it could be because of hackers or spammer that may put your server down.So keep an eye on your site speed regularly.You can take advantage of some tools like GTmetrix, Pingdom, Google PageSpeed Insights, etc.Look After Your Own SEO StrategiesThe next thing you can consider to protect your website from negative SEO is to look into your own SEO strategies.This may sound silly, but you never know which strategy of your affecting your website rankings.Here is a checklist you can perform to get rid of negative SEO.Check whether you have any link to the penalized sitesDon’t do low-quality guest postingNever buy backlinksUse “nofollow”, “dofollow” attributes properlyUse the target tag appropriatelyHandle Online Criticism CarefullyLast but not least is to handle criticism in the right way.You may come across some situations where you have to face criticism as well.You never know who is a spammer and what his motive behind the criticism.
It could be because they want to –Show you downMake fun of youTake RevengeOutrank you in any way, and so on.So, you should be prepared for that and you should handle the criticism in the right way.Remember, you are here to do business, not to make grudges.ConclusionI have shared an overview of what negative SEO is all about and how it can damage your website.Most importantly, I have also shared some actionable tips that can prevent your website from negative SEO.So, if you don’t want to see you’re all hard work go in vain, start implementing these tips to protect your website from hackers and negative SEO.Still have any question or feedback, please do comment below, we’ll be happy to help you.
Facebook Twitter Google+ Pinterest LinkedInThe latest prevailing trend in digital world is that either website needs to have a blog or they are posting blogs on various guest posting and mini-blog websites.
Did you know, your website speed will not only give a good user experience but also it will help in your site search engine optimization (SEO)?
So, in this article I will focus on how to optimize your website speed and take your site to the next level.
https://realinfopoint.com/how-creating-a-blog-is-going-to-change-your-business-strategies/ Creating a blog definitely can boost your business to a great extent.
Reflecting what your brand is all about and changing your business strategies is all you can expect with the creation of your blog.
Posting content on the guest website is an effective way to promote your profession.
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