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Grow Your Youtube Channel with these Amazing Tips!

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Jyoti Dhiman
Grow Your Youtube Channel with these Amazing Tips!

It is not rocket science to understand why videos are so popular nowadays. They are engaging and versatile and present content in a way that gives life to a brand. Consumers love videos because they are easy to understand and are highly entertaining. Companies prefer video marketing because it can have a direct and equally significant impact on the ROI.

There is no denying that today video content is the secret to a successful content marketing strategy. YouTube is a hub for online and offline videos.

Here are some interesting facts associated with YouTube:

  • YouTube users spend over 1 billion hours watching its videos in a single day.
  • Every 8 out of 10 internet users prefer to watch YouTube videos.
  • Over 78% of marketers feel that YouTube is the most promising online video marketing platform in the world.

Although there are many other players on the list, YouTube remains the giant in the space. Marketers with a YouTube channel can keep their audience hooked to their seats - if they follow a few tricks. Keep reading on to know how you can create algorithm-friendly YouTube content which can do wonders for your audience engagement.

Tap the Right Keywords

Do you know that around 81% of the YouTube users hail from the age group of 15-25 years? This stat makes keyword research more crucial when it comes to YouTube video content.

  • Choosing the right keywords can rocket your videos to the top search results and vice versa.
  • Marketers should start the process by identifying the best seed keywords for their content.
  • Incorporating them in the video title can do wonders for the channel rankings.

Reformat Existing Video Content

Over 62% of marketers believe that YouTube investments can significantly boost their revenues. For this, they also need to understand that only good content can make a YouTube channel successful. But, that doesn’t mean that they need to always start afresh or build content from scratch. By taking clues from already uploaded videos, marketers can intelligently refine their unused videos and present them with a new freshness.

Marketers can use platforms like InVideo which act as great Youtube editors to transform their content into great videos.

Engage the Audience

The good news is that around 90% of the shoppers turn to YouTube to know and research about a brand. But the catch is that a user, on an average, spends only 11:50 minutes on this platform, viewing over 6,000 pages in that time. Hence, creating appealing and interesting content is of the essence in an intelligent marketing strategy.

  • Marketers should sit with their creative teams and take every possible measure to create highly engaging content.
  • Their primary focus should be to create brand awareness and get maximum likes, subscriptions, and views.

Brand the YouTube Channel

Do you know that over 500 videos are uploaded on YouTube every minute? This makes it very important for marketers to give an identity to their brand. If they fail to do so, they might get lost in the crowd. Companies can use their logos to make it easy for users to identify them and connect instantly.

Moreover, independent video bloggers can use their headshots for better results. Adding custom URLs and giving a short company bio can add value to the channel. Take some clues from InVideo and live examples like Work Examiner and ModCloth.

Show Up

Around 75% of YouTube users are curious to see the faces behind the creative content. It is a great opportunity for marketers to boost their channel subscriptions and popularity. They can put a face on the screen to let the audience relate better to the content. However, it doesn’t necessarily mean that they need to show up all the time. A consistent audience interaction after every two to three videos would be enough. This tip is crucial for fitness experts, business coaches, motivational speakers, and so on. Understand it better with the example of Adam Erhart.

Thumbnails

Beautiful and simple thumbnails can boost video engagement by 154%. Marketers should use thumbnails in the youtube end screen to keep the viewers involved and interested. Moreover, the majority of the audience prefers to watch thumbnails before starting the actual video.

Brands that have successfully created interesting thumbnails can nail the views, too. The combination of appealing thumbnails, catchy titles, and engaging content never fails to impress the audience. Marketers can get different thumbnail fonts and styles in InVideo. The perfect example of this is Binging with Babish.

Use other Platforms to Promote Channels

One of the best parts of social media is that it allows cross-promotion. Around 75% of marketers use other social media platforms to promote their content. It is hands-down one of the easiest ways to tap and grab the attention of the target audience. Simply stated, users who have missed a brand’s latest videos on YouTube can check them on Facebook or Instagram.

Conclusion

These were some crucial tips that can help the brands in growing their YouTube channels effortlessly.

  • It is also essential to maintain and increase video uploading frequency.
  • Marketers should also not leave any stone unturned to push for subscriptions, likes, and comments.

It is a promising way to gain the confidence of and build a long-term relationship with the viewers. Don’t forget to visit InVideo to get some more relevant ideas.

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