Whether you are looking to find out potential customers or provide service to the existing ones, whether you want to keep a track of your competitors or search for your brand mentions - you can do everything using the Twitter Advanced Search tool.
As a social media platform, Twitter is full of opportunities to generate leads. You can interact with your followers and turn them into customers very effectively.
To go to the analytics dashboard directly, enter “twitter.com/search-advanced” in the browser. Alternatively, you can do a random search on the Twitter search bar and then click on ‘Advanced Search’, which is at the end of the Search filter box on the left-hand side of the screen.
What is in the advanced search tool?
Twitter’s advanced search tool box contains the following parameters:
- Includes ‘all of these words’
Whatever words you enter in this field, Twitter will search for them in combination. For example, if you search for “Coronavirus cases in India”, it will show you tweets that contain all of these words, irrespective of the order.
- Includes this exact phrase
When you want to search for words in exact order, such as quotes or complete names, you can do that here. For example, you can search for “Time and tide waits for none”, and you will see the tweets that contain this phrase, with words in the exact order.
- Includes any of these words
When you use this field, it separates every word you enter with ‘OR’, and then undertakes the search query. So, when you have a lot of words or synonyms to search for, you can use this.
For instance, you can write the name of a band, its custom hashtag, Twitter handle, etc. to find out the tweets where the brand terms are mentioned.
- Includes ‘none of these words’
This parameter is helpful when you want to eliminate certain keywords from the search results. For example, if you see tweets containing reviews for “Samsung Galaxy S10”, but you do not want to see the paid ads, you can write ‘Samsung Galaxy S10 review’ in the ‘all of these words’ box, and ‘Paid ads’ in the ‘none of these words’ field.
- Includes these hashtags
Filter the search results on the basis of hashtags that people have used in their tweets. This can be done when you want to follow a particular opinion or trend, say, for instance, #MotivationalMonday or #ThrowbackThursday.
- Language
There is an entire list of 42 languages from which you can choose. English, French, Hindi, Spanish, Dutch, etc. - every popular language is included in the options. It is great when you want to find out regional or cultural tweets.
- Tweets ‘from these accounts’
This parameter can be used when you want to see tweets made from a particular account. Just add the twitter handle of that account in this field and you’ll get the list of tweets made by that account and also where that account is mentioned. It can be helpful when you want to see tweets made by your competitors together.
- Tweets sent in reply ‘to these accounts’
This will show all the tweets made in replies to the tweets of a particular account. For example, say that you want to see what people are replying to the tweets of your competitors. Just mention the Twitter username here and you’ll see the results.
- Tweets mentioning these accounts
When you wish to see the tweets where a particular account is mentioned or tagged, you can do that here. Generally, ‘from these accounts’, ‘to these accounts’, and ‘mentioning these accounts’ are all used together for conducting an in-depth competitor analysis.
- Replies and links
When you are conducting any search and do not wish to see replies made on the tweets, you can change the settings here. Also, you can choose to see tweets with or without links.
- Levels of engagement
This is the field where you can choose to see the tweets on the basis of particular levels of engagement. You can choose the number of minimum likes, minimum replies, and minimum retweets.
- Dates
Here, you can set the date range from which you wish to see the tweets. It can be helpful when you want to see the tweets related to any particular event in the past. Also, it can be used to filter out old tweets and focus on the fresh ones.
By using the proper combination of all these parameters of Twitter Advanced Search, you can find a lot of relevant information for your brand. You can find your potential customers, target them, and generate genuine leads.
So you can understand the potential of Ads on Facebook.
Now that Instagram is also integrated with it, you can successfully run ads on both the platforms together using the Facebook business manager.On Facebook, you can aim at your targeted audience.
As a result, it will help to increase your sales and maximize brand awareness.We have the complete beginners’ guide, which explains everything about Facebook Business Manager tool and how it will help your business to grow.But, first things first, you have to understand that what exactly the Facebook Business Manager is and how effectively you can use it.Understand Facebook Business ManagerFacebook Business Manager is a tool that can help businesses maintain their Facebook pages and ad accounts.It’s a dashboard and portal that gives you quick access to the various Facebook pages and ad accounts.Advantages of Using Facebook Business Manager It is a super handy tool with you can easily manage all your Pages and advertising accounts in one place.The best thing is, it keeps your company's operations separate from your personal profile.
Your Facebook's personal details can't be seen by colleagues, except your name, email, pages, and accounts.
Now let’s head for the process of setting it up.How You Can Set Up Facebook Business ManagerIn order to create your Facebook Business Manager Account, go to https://business.facebook.com/, and click on create account.
You can now type the name of your Facebook business page in the search text box.
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Trends are the most common practices carried out by your competitors or the trendsetters in the field of your trade.
Digital Marketing has caught on and become popular over the last decade and has changed the way the world does business healthy and simple digital marketing trends may change the course of trade for a business by either improving the brand’s social presence, ranking at the top of the search engine optimization (SEO) page and helping the brand or the business generate organic leads and further marketing the brand through multiple distinct social media channels.
Work from had become the new normal due to which many e-commerce platforms saw a rise in their sales and that is why digital marketing trends have become all the more important in the year 2021 as it might carve a path to enhanced digital marketing strategies and goals.
As a digital marketing professional here are some of the key trends which might help you push your trade or business even further: – Live streams and an increase in influencer contentLocal celebrity-driven content may help drive sales of the business, create trust and help earn goodwill for the brand whilst tapping into the ‘at the moment’ a connection that the consumers crave.
Higher goodwill and resolution driven assignments handed over by brandsMore than ever brands would require to put the brand’s sincerity on focus.
Thus, firms will have to find ways of creating a connection with the consumer User-generated content to maximize consumer involvementCustomers crave a lot of attention before buying any service and the need for the brand to build confidence with the customer after they have bought the product.
With Marketing Fundas Requirements strong track record of offering various resources for Social media content writers.
We have now ventured into supplying our customers with professional content writing services.
We use our team of incredibly talented and professional linguists to provide excellent writing services for this purpose.
Run out of ideas for content to post in social media or you simply want to bring in something spirited into the news feed making subscribers happy with some interesting content?
Doing so, you set your company up on an expert basis and attract attention of users.Questions and Answers.
Include an answer of a specialist of your company to the most frequently asked questions into weekly schedule.
Show your product in work or crack a window showing the process of production or your office`s work.
Publish links to the most interesting articles, posted in your blog.
Intriguing description and bright picture will attract attention and traffic to your website.
