According to the latest statistics, Facebook currently has over 2.6 Billion monthly active users. So you can understand the potential of Ads on Facebook. Now that Instagram is also integrated with it, you can successfully run ads on both the platforms together using the Facebook business manager.
On Facebook, you can aim at your targeted audience. Running ads on Facebook will push relevant traffic to your website. As a result, it will help to increase your sales and maximize brand awareness.
We have the complete beginners’ guide, which explains everything about Facebook Business Manager tool and how it will help your business to grow.
But, first things first, you have to understand that what exactly the Facebook Business Manager is and how effectively you can use it.
Understand Facebook Business Manager
Facebook Business Manager is a tool that can help businesses maintain their Facebook pages and ad accounts.
It’s a dashboard and portal that gives you quick access to the various Facebook pages and ad accounts.
Advantages of Using Facebook Business Manager
- It is a super handy tool with you can easily manage all your Pages and advertising accounts in one place.
- The best thing is, it keeps your company's operations separate from your personal profile.
- It enables you to permit access to your pages and ads to suppliers, collaborators, and agencies, without handing over property ownership.
- Your Facebook's personal details can't be seen by colleagues, except your name, email, pages, and accounts.
Now let’s head for the process of setting it up.
How You Can Set Up Facebook Business Manager
- In order to create your Facebook Business Manager Account, go to https://business.facebook.com/, and click on create account. (If you don’t have your business page ready then first you need to create one.)
- Type your business name, your name, and your business email address that you will use to control your Business Manager account, then CLICK NEXT.
- The next step will lead you to enter your business details which will include your address, phone number, country, website, etc. Then CLICK SUBMIT.
How You Can Add Pages to Your Business Manager
- In the Business Manager Dashboard, CLICK ADD PAGE.
- You can now type the name of your Facebook business page in the search text box. The name of your business page will autocomplete below the box, so you can simply click on it and add your page.
- If you want to add more than one page which is linked to your company, then follow the same steps.
Add Facebook ad Account(s)
- From your Business Manager Dashboard, Click on ADD AD ACCOUNT.
- Enter your account details.
- The next pop-up will ask “Who Will This Ad Account Be Used For”.
- Select the one that suits your purpose and click on CREATE.
Add People (Business Partners, Employees, Teammates) to Your Business Manager
- From your Business Manager Settings, Click on ADD PEOPLE.
- You can add specific people to specific pages, in the proper position that you want to assign them.
- To add your Business Partners, click on PARTNERS in the left menu from your Business Settings.
- Ask your business partner for Business Manager ID, and then add it under Partner Business ID.
Configure Facebook Pixels
Facebook pixel is a code that Facebook creates for you, which you can place on your website.
It provides you with access to information that will allow you to monitor sales, optimize Facebook advertising, create targeted audiences for your advertising, and point out leads.
To set it up,
- Click on Business Settings.
- You’ll find Pixels under the Data Sources menu.
- Enter a name for your pixel. Enter your website so that Facebook can give you the best suggestions on how to establish your pixel, and then press Continue.
- Click on the second option “Set-up the Pixel now”, if you wish to straightaway add it to your website. If not, click on the first option to return back to work on the business manager. As your pixel code will be created, you can come back anytime and resume the process.
Configure Payments in Your Business Manager
If you haven’t set up the payment method, then you can’t run ads.
To configure Payment,
- Go to the Business Settings and select the payments tab.
- You can add payment via debit or credit card, and that can be used for authorizing ad accounts. That’s all, you’re good to go.
Do not forget to Enhance Security of Your Account
To set-up an extra layer of security,
- Click on Business Settings.
- Head onto the Security Center tab and select Set-up two factor authentication.
- Setting it as necessary for everyone offers the highest possible protection.
The content can vary according to different platforms.
For effective social media marketing, a mixture of the following things is needed:Producing high-quality contentRunning brand campaignsTracking the analyticsInteracting with your audienceBuilding relationships with people You are going to need social media marketing skills to grow your personal brand and to attract a bigger audience.
Doesn’t matter whether you are looking for a job, running a business, or working for other businesses as freelancers, this skill is needed to excel.
Here is a list of some amazing online courses that you can take to learn social media marketing techniques for free!
“Social media marketing Mastery 2020 - Learn Ads on 10 platforms” by Udemy This is one of the best courses available to learn how to run advertisements on different social media platforms.
There is a message board available too, to help the students with their doubts.
Social Media Marketing Company In Bangalore, Hyderabad: DigiMark Agency is one of the Best Social Media Marketing agency in Bangalore and Hyderabad.
Trends are the most common practices carried out by your competitors or the trendsetters in the field of your trade.
Digital Marketing has caught on and become popular over the last decade and has changed the way the world does business healthy and simple digital marketing trends may change the course of trade for a business by either improving the brand’s social presence, ranking at the top of the search engine optimization (SEO) page and helping the brand or the business generate organic leads and further marketing the brand through multiple distinct social media channels.
Work from had become the new normal due to which many e-commerce platforms saw a rise in their sales and that is why digital marketing trends have become all the more important in the year 2021 as it might carve a path to enhanced digital marketing strategies and goals.
As a digital marketing professional here are some of the key trends which might help you push your trade or business even further: – Live streams and an increase in influencer contentLocal celebrity-driven content may help drive sales of the business, create trust and help earn goodwill for the brand whilst tapping into the ‘at the moment’ a connection that the consumers crave.
Higher goodwill and resolution driven assignments handed over by brandsMore than ever brands would require to put the brand’s sincerity on focus.
Thus, firms will have to find ways of creating a connection with the consumer User-generated content to maximize consumer involvementCustomers crave a lot of attention before buying any service and the need for the brand to build confidence with the customer after they have bought the product.
With Marketing Fundas Requirements strong track record of offering various resources for Social media content writers.
We have now ventured into supplying our customers with professional content writing services.
We use our team of incredibly talented and professional linguists to provide excellent writing services for this purpose.
Run out of ideas for content to post in social media or you simply want to bring in something spirited into the news feed making subscribers happy with some interesting content?
Doing so, you set your company up on an expert basis and attract attention of users.Questions and Answers.
Include an answer of a specialist of your company to the most frequently asked questions into weekly schedule.
Show your product in work or crack a window showing the process of production or your office`s work.
Publish links to the most interesting articles, posted in your blog.
Intriguing description and bright picture will attract attention and traffic to your website.
