logo
logo
Sign in

What is Visual Search?

avatar
sammy kelvin
What is Visual Search?


Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches.
Modern visual search technology uses AI (artificial intelligence) to understand the content and context of these images and return a list of related results.

It has a host of applications in the eCommerce industry, particularly for fashion and home decor retailers. Visual search allows retailers to suggest thematically or stylistically related items to shoppers in a way they would struggle to do using a text query alone.

Pinterest, Google, and Amazon are the main visual search engines today. Microsoft has also developed impressive computer vision capabilities for its Bing search engine.

A host of retailers including ASOS, Wayfair, Neiman Marcus, Argos, and IKEA have all built proprietary visual search tools.

You can read in detail all about Visual Search here

collect
0
avatar
sammy kelvin
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more