Beauty is an experience that is different for everyone. That's why there isn't just one brand everyone uses; we all have individual traits, tones, and concerns to tend to, and we all want the brands that make us feel seen. That's why we're championing black owned beauty brands for continuing to set trends and creating an inclusive space for Black Women in beauty. Read on for our list of Black-owned beauty brands you absolutely have to try ASAP.
Beauty Bakerie
Founded by Cashmere Nicole, Beauty Bakerie is a color cosmetics line that encourages men and women to feel beautiful in all of life's moments. Cashmere Nicole has an incredible story in which her perseverance and deep faith guided her into starting her own beauty brand. By combining her love for all things beauty, baking, and giving back, Beauty Bakerie adds sweetness to anyones life. From the delightful packaging to the fun, pithy names (a mascara called Eyelash Icing... genius!) there's something in this line to make you smile, and look good! Oh, did we mention that Beauty Bakerie products are made to be long lasting A.K.A. No more spending time touching up, just enjoying life
Black Opal Beauty
Inspired by the nuances and beauty of Black skin, Black Opal Beauty is a staple in the beauty world, known for targeting skin concerns specific to Black skin, like hyperpigmentation. Combined with their range of makeup, Black Opal Beauty has the recipe for a smooth complexion locked in, from beginning to end.
Juvia's place
Created to "celebrate the rebels, rulers and queens and kings of African kingdoms of long ago" Juvia's Place is known to have the most incredibly pigmented shadows, liners, lipsticks, and the list really goes on. What's so special about Juvia's Place is that it's truly accessible; from their lowest price guarantee to the range of foundation shades and the eyeshadow colors available that show up on every skin tone. We love that this brand is focused on women of color; when shopping foundation colors, it's sorted from darkest shade to lightest. Also, the product names are sooo empowering, like their foundation is called "I Am Magic"... We have to stan.
Sacha Cosmetics
Since 1979 in Trinidad & Tobago, Sacha Cosmetics has always catered to a diverse crowd. Because of the demographic in Trinidad & Tobago, Sacha Cosmetics has been creating makeup for Asian, Hispanic, African, American, Indian and other women of color. So, while inclusivity and diversity is only being met by basic American brands as of late, these traits are a cornerstone for Sacha Cosmetics (and all the brands on this list) since their conception. The quality of the products are amazing too, so you're 100% in good hands trying this brand for the first time.
