Gone are the days when Instagram used to show posts in chronological order. As the algorithm has been changed to the most relevant content appearing on your feed (also considering the freshness of posts), it is now more important that you select the right and the best time to post on Instagram. This will make sure that your audience engages with your content.

Instagram is one of the top three social media platforms, and the users are only going to increase in the coming years. And when you want to get more engagement on such a platform, you need to know about the behavior of your audience. 

The better you learn about your audience, the better you will able to create relatable content that drives engagement.

We have observed the engagement levels that different industries receive during different days of the week and noted the timings when their posts got the highest likes, comments and shares.

Let’s have a brief look! 

 

 

  • Best time to post on Instagram for technology industry

 

Best days: Monday, Tuesday, Wednesday, Friday

Best time: 7 AM to 10 AM

Worst days: Saturday and Sunday, especially afternoons

 

 

  • Best time to post on Instagram for education sector

 

Best days: Friday, Saturday

Best time: 9 AM to 8 PM

Worst days: Sunday and Monday, especially mornings

 

 

  • Best time to post on Instagram for media industry

 

Best days: Wednesday, Thursday, Friday

Best time: 8 AM to 4 PM

Worst days: Saturday and Sunday, especially in mornings and nights

 

 

  • Best time to post on Instagram for healthcare industry

 

Best days: Tuesday, Thursday

Best time: 7 AM to 7 PM

Worst days: Friday, Saturday and Sunday

 

 

  • Best time to post on Instagram for finance sector

 

Best days: Wednesday, Friday

Best time: 10 AM to 4 PM

Worst days: Saturday, Sunday, Monday

 

 

  • Best time to post on Instagram for non-profit sector

 

 

Best days: Monday, Tuesday, Wednesday

Best time: 9 AM to 8 PM

Worst days: Saturday, Sunday, especially in midnights and evenings

 

 

  • Best time to post on Instagram for consumer goods

 

Best days: Monday to Friday

Best time: 9 AM to 5 PM

Worst days: Sundays

 

 

  • Best time to post on Instagram for non-retail e-commerce

 

Best days: Monday to Friday

Best time: 4 PM to 9 PM

Worst days: Saturdays

Till now, you might be reasoning that the best times to post on Instagram is during weekends. But, from the above data, it is quite clear that weekdays are best when it comes to posting as a brand. The reason behind it is that people are normally scrolling through entertaining content on weekends or upload their own posts.

Best practices to play with the posting timings

 

 

  • Know your audience

 

Dig into your Instagram analytics, and you will find all the gold there. The location of your audience, age group, gender, and other interests. Also, have a look at the timezone of your target group. Use all the data along with the above info to get the best results.

 

 

  • Experiment and measure

 

Carry out split testing methods and experiment with the posting timings. Maintain a spreadsheet that contains all the information including the post, date and time of uploading, and the like and comments received.

 

 

  • Tailor your content 

 

What does your audience like to see on their feed? What are the kind of posts with which they interact the most? Is your content providing them any value? Keeping all the things in mind, customize your content in a way that pleases your audience.

 

 

  • Schedule your Instagram posts

 

As a brand, it is better that you craft your whole month’s content in advance and then schedule them to go on your feed at appropriate timings. Using a social media scheduling tool like RecurPost, you will be able to make sure that you post the right content at the right time.

 

To sum up,

Knowing the best time to post serves as a base for gaining success on Instagram’s platform. By properly maintaining a balance of the above industry-wise data, your audience insights, and using a social media management tool; you will be able to gain immense levels of interactions and increased followers on your Instagram account.