Where only 12 percent of the US population preferred online grocery shopping in August 2019, the percentage jumped to 30 percent in early March 2020. Around 40 million households started online grocery shopping. But in April the increase seen in the percentage of online grocery shopping was 0.05 percent. Owing to the fact that over 95 percent of the US population was under the stay at home order.
The sudden stagnancy in the hike is seen because people got used to living under the stay at home orders, and adjusted their consumption needs accordingly. So, online grocery shopping is the way of life for the virus concerned population, it will remain so as long as the situation prolongs. However, there are many indications that in-store shopping habits will return once the situation becomes normal again. However, if the grocery stores acquire the provision of reliable services in line to the demands, then the population is likely to stick to their online grocery shopping preference
The grocery shopping for a major chunk of the population is a way to go through an easy activity, that rejoices many people as a part of their lifestyle. So, grocery shopping actually comes with so many other particularities along with just shopping. So, people might be going more and more towards doing grocery online, the trend may not remain the same after the COVID situation if the supply strength of grocery stores fails to deliver online.
However, the grocery industry had to bring about changes in its retail methods. Many other industries had joined the online mode of sales and polished their staff for the purpose but the grocery industry was way behind in this area. But now, enforced orders are driving the grocery industry to take up the path of online sales. For now, there have been difficulties for the grocery stores in delivering accordingly to the demands. However, the grocery stores are working upon their set up to enhance the efficiency of their online services.
Once the customers really see that they can be supplied with the desired list without seeing the 'out of stock' tickers online, they will tend to stick to the online grocery shopping. Sainsbury’s CEO Mike Coupe said in a recent earnings call, “When people get into the habit of ordering their groceries online it’s likely to be sticky.”
The customers are more patient and understanding right now when the products are not available as they acknowledge the global situation. For that grocery stores are gearing up to catch the pace of the online demand. Tesco has already announced that it will increase delivery slots to increase the customer base with around 1.2 million. But it is only a fraction of increase if online grocery shopping is really to stay after the COVID situation.
The unavailability of slots are because of understandable reasons that the grocery stores have turned online under the recent pressure, so it must take time to adjust to the novel realities. In the process, the grocery stores have increased their work staffs, so they can deliver efficiently. For instance, Walmart has increased its staff by hiring 200,000 additional workers. However, many of the additional workers have been hired on contracts of a few weeks, and they might be not hired once the contract is over and the situation goes normal at this point in time WordPress development companies in Los Angeles has a lot of grocery website development work.
So, what the future holds for the grocery stores is altogether to be decided by so many factors, such as the pace at which grocery stores perfects the provision of their online services, and how soon the situation comes to normality again.