Nativz Named The Leading Digital Advertising Agency

MarTech Cube

Nativz Named The Leading Digital Advertising Agency

Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories.

Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients across 70 industry verticals.

In addition to their outstanding results, the agency earned the accolades thanks to their network of data scientist who build attribution, i.e. return on ad spend (ROAS), models to help clients measure the effectiveness of their campaigns and justify their investments martech news.

Nativz CEO Cole Feigl credits the agency’s success to their commitment to data as both the foundation of strategy and of client relationships.

“At Nativz, we say content is king, but data is queen,” said Feigl. “Strategic use of data is what allows for highly targeted, localized-level marketing activities. We call ourselves the ‘Army of Nerds’ because we leverage this data to help clients dominate and navigate the ever-changing online world of advertising.”

Tapping into the power of data, the agency’s “Army of Nerds” have managed over USD 2 million in clients’ ad spend, as well as built high-performing marketing strategies, including viral content.

Nativz actively manages a total of over 1.3 million followers on Instagram in the niche industry of the Aquarist hobby alone, and has produced one of the most successful posts in Instagram’s history – one that has collected 3.5 million impressions and over 100K likes.

Commenting on the key to a successful -and even viral- strategy, Feigl highlighted “personalization”.

“Personalized content is what separates good digital marketers from great digital marketers that consistently produce viral ads and posts,” he concluded.

MarTech Cube

Rokt, e-commerce martech giant to start next stage of growth

MarTech Cube 2020-07-10

Rokt, the global leader in e-commerce marketing technology, today announced that global entrepreneurs, Katie May and Phit Lian Chong have joined the Rokt Board of Directors.

Both May and Chong are celebrated business leaders with extensive experience in fast growth businesses.

They join the board at a significant moment, as Rokt’s growth is further accelerated in a world where e-commerce has become more essential than ever.Founder of kidspot.com.au and previous CEO of ShippingEasy.com, May brings to the board a wealth of knowledge in e-commerce having built both from the ground up into multi-million dollar businesses.

With deep expertise in SaaS, B2B and B2C, plus a long career in Marketing including CMO of seek.com.au, May’s experience will be invaluable to the Rokt team as they forge ahead to become a billion dollar company.“Rokt has quickly become an essential part of so many marque e-commerce tech stacks and I am delighted to be joining the Board at this pivotal moment in their journey,” said Katie May.

“Having seen first-hand the massive growth opportunity that exists in e-commerce, I was drawn to Rokt’s AI, and their passion to make e-commerce smarter, faster and better for both the consumers and companies they touch.”Chong, former CEO of Jetstar Asia and one of Singapore’s most lauded entrepreneurs, brings to the board extensive experience in scaling and developing major corporations.

She has previously held the role of President and Chief Executive Officer at The Singapore Mint, CEO of Orange Star Group (Jetstar Asia)/ValuAir Ltd., CEO and Board member of Singbridge Corporate Pte Ltd, as well as numerous additional board and corporate advisory roles including Eu Yan Sang International Ltd, Tianjin Everbest Gear Company, TigerAirways Ltd, Temasek International Advisors, Mega Fortris Pte Ltd (an investment of Singapore Economic Development Board International), Singapore Polytechnic International and Singapore Science Centre Global.

Improve Your Google Business Profile With 5 Steps

Martech Cube 2022-03-11

Improve Your Google Business Profile With 5 StepsIn November of 2021, Google changed the name of its platform, Google My Business, to improve Google Business Profile (GBP). Similarly, 64 percent of consumers have used Google Business Profiles to find contact information. Ensure Listings Are Updated and Accurate - If your multi-location business is just getting started with Google Business Profiles, the first step is to ensure your local listings include the most updated and accurate business information. Leverage Google Posts - Leveraging Google Posts is another excellent way for your business to level up its GBP. Encourage and Respond to Reviews - One of the most significant ways to make your Google Business Profile stand out from the competition is to encourage and respond to reviews.

Martech Interview with Laura Haines on eCommerce in Metaverse

Martech News 2022-10-21

With the growing buzz of the Metaverse, ecommerce brands need to meet where consumers are congregating next to ensure the overall quality of their online experience and curate consumer-focused designs to consistently gain more conversions. Luxury fashion brands including Gucci, Balenciaga, Louis Vuitton, and Burberry are among the first to integrate immersive Metaverse experiences into customers’ shopping journey. Speaks on what strategies do brands and marketers have to integrate to take advantage of an ecommerce industry that is influenced by the Metaverse and NFTs. About Laura Haines - Laura Haines is the Chief Product Officer of Amaze, a mobile ecommerce design platform helping anyone easily market and sell products online. About Amaze - Amaze is the only company that is 100% focused on helping Creators, Makers, Influencers, SMB's, and more monetize their brand on social platforms.

Mobile Marketing and its impact on Ecommerce

Martech Cube 2022-06-07

How does mobile marketing impact eCommerce trends? These assessments result in more market share and enhanced customer experience. The next quadrant is for new markets, stating the need for market development and product diversification. As eCommerce marketers have many untapped markets, this quadrant comes to the rescue. As eCommerce websites are accessed from numerous devices, it is advisable for testing them for an optimum user experience.

Increased HR outsourcing delivers busy departments administrative, strategic help

David 2022-08-02

Percent of respondents that IT Outsourcing Services Company HR functions year over yearThe uptick in outsourcing raises a question about the state of HR: Why are HR departments using increased vendor support? Widespread outsourcing could signal shrinking departments: Vendors supply organizations with essential HR functions that a fully staffed department would normally carry out. With fewer administrative tasks, HR departments equipped with vendor support may assume more strategic work. To investigate why more HR departments are soliciting outside help, HR Dive spoke with HR consultant Adam Calli. Preserving HR functions despite cutbacksEmployers bringing on vendors may be supplementing HR departments that shrank due to pandemic cuts, Calli hypothesized.

Importance of Virtual Office Celebration: Independence Day 2020

FinTech Buzz 2020-07-03

But thanks to technology, many organizers have moved towards a virtual celebration idea, like work from home arrangements.

So when grand events can move online, then why can’t we plan a virtual office celebration, this Independence Day?

This will also help in bringing us back to the office together.

Even in these tough situations let us take some moment out to feel proud.Employees Feel ConnectedAbove image is a screenshot clicked during our team engagement session.In this situation where everyone is locked in their houses and are working remotely, in some way or the other, we started feeling lonely.

Getting in contact with so many people at a time will eventually make you feel relaxed.

And feeling connected in such situation is one of the most important factors for us as humans.Some Happy MomentsHere is another snap of Team HRTechCube sparing some time for relaxation.We are stuck in a condition where we are majorly surrounded by all the negative news.

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