Dietary supplements comprise ingredients such as proteins, minerals, vitamins and enzymes that assure the body to get enough vital nutrients that are required for functioning and help in reducing the risk of diseases. Dietary supplements market witnessed major growth with nearly USD 14.0 billon spending over dietary supplements to treat various conditions such as arthritis, diabetes, obesity and immune system problems.

Rising e-commerce trends made the retailers to focus their sales on online platforms by listing of various dietary products and better online education. Thus, growth in e-commerce business is one of the key factors driving the growth of global dietary supplements market.

Milk protein was the protein ingredient used by the largest share of protein product powders sold in Europe in 2018, with an estimated 23 percent of the market. In 2018, there was also a shift away from protein concentrate, with both whey protein concentrates and milk protein concentrate seeing declines in market share.

In contrast, dietary proteins and protein isolate recorded an increase in market share in 2018, as soy protein isolate alone increased its market share from 9 percent in 2017 to an estimated 11.7 percent in 2018. In 2018, the global whey protein market was valued at approximately 9.97 billion U.S. dollars and is forecast to reach 15.4 billion U.S. dollars by 2024. Further, Calcium-based dietary supplements are the most in demand supplements driven by the women population, arthritis cases, osteoarthritis and other bone and joint related diseases.

How could Global Powder Dietary Supplements Market Address the COVID-19 Concern?

Food and supplement firms aid COVID-19 relief efforts. From protective gear to food and money, food and supplement companies are providing relief during this health and economic crisis. Companies across the natural products industry have shown support for their communities, especially healthcare workers on the front line of this COVID-19 crisis, by donating gear, money, food and other products to those in need.

Dietary supplement maker Paragon Laboratories is donating its own supply of 3,600 such masks to local hospitals in its Southern California community.

“We want to support the health and safety of our healthcare community who are risking their lives as they continue to combat the virus. We recognize and appreciate all of their efforts and are continuing to work with area hospitals to see where we can offer our additional support.” said Jay Kaufman, CEO of Paragon Laboratories, in a statement.

Spring Hill, Tennessee, sports nutrition contract manufacturer Armada Nutrition used its connections to secure 5,000 N95 masks, which it earmarked for delivery to its local Williamson Medical Center in Franklin.