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Financial services: 5 best actionable social media marketing tips

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saher ansari
Financial services: 5 best actionable social media marketing tips

With the rapid increase in use of social media, all the brands have started using the top social platforms to build awareness about their products and services. But, the financial services sector is facing its own set of difficulties when it comes to promoting their products on Instagram or Facebook.

 

Selling an insurance policy is indeed a tricky task as compared to selling clothes or beauty products. That’s the reason why many financial services providers stay away from putting efforts into social media marketing campaigns.

 

The nature of social media makes people consume a lot of information within a small time frame. And in contrast to that, the processes involved in investing in financial services is quite complex. So, you will have to build a strategy and create content that will attract people to check out your service - and the below tips are going to help you a lot!

 

  • Gather insights related to your industry

 



Discover what’s happening in your field. Use social media listening to know about what your competitors are doing and how people are reacting to their posts. Find out about new product launches done by other companies.

 

By learning about what is being done by your competitors, you can find out the loopholes and provide the customers with something better. You will even find out topics on which you can make videos or write blogs. Even if you are not ready with your strategy, you can craft out a great one by observing what is already done by others.

 

 

  • Build brand awareness

 



According to the fortune 500 financial services, photos and videos are the best way to build engagement and increase brand awareness. Gaining followers and generating leads can be done later, you need to focus first on letting people know how your financial services can help them. 

 

The use of social media goes well beyond looking for sales. Provide informational and educational content to your audience. Let them know the importance of investing and how they can do that while managing their daily expenses.

 

 

  • Optimize your posting strategy

 



By this, we mean that you need to upload the right content at the right time. You have to identify the peak times when your target audience remains active on social media channels. Prepare the entire week’s or month’s content together and schedule all of it using a social media management tool. 

 

RecurPost is a great social media scheduling tool using which you can schedule content on Instagram, Facebook, LinkedIn, Twitter, and Google my business. It will also let you know the best times to post on different platforms.

 

 

  • Strengthen the relationships with your audience

 

 

Trust is the major factor required in the industry of financial services. And that’s why building relationships is one of the most important things to do while being on social media. The process of interacting with new prospects on social media is known as social selling. It is all about building relationships that convert into sales in the long term. 

 

For example, when a connection on LinkedIn gets a new job, or buys a new home, send them a congratulations message and try to have a conversation without making a sales pitch.

 

 

  • Take advantage of Influencer marketing

 



Influencer marketing is a great way to reach new audiences in a short period of time. Find the influencers who relate to your industry and promote your products through them. Micro influencers will give much better results than macro influencers. They will show your brand in a way that relates to their followers.

 

To sum up,

 

Harnessing the perks of social media is difficult for financial services, but nothing is impossible to do when you know the right way to do it. Use all the tips smartly, and you will be able to grow above the others in no time!

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