logo
logo
Sign in

The Best CRM Platforms 2020

avatar
Dave Wood
The Best CRM Platforms 2020

Choosing the Right CRM Software

Living in the Information Age, There is no aspect of our lives that has not been affected by technology. Company owners and their associates can manage business processes and teams, streamline workflows, analyze, and predict outcomes. The majority of management functions have been already supported by intelligent software solutions. Accounting and billing software, cloud databases, process automation, IoT, just to name a few. It's easy to get lost in the variety of products, brands, and specifications, thankfully this problem has been already solved.  Software products you need can be integrated into one platform - CRM. Customer Relationship Management (CRM) has been created to fulfill this crucial business need.

What does CRM stand for?

CRM software is described as a database that can keep track of names, email addresses, and phone numbers of current and prospective buyers of a product or service. CRMs allow business owners and marketers to automate the communication process, track data, report, and predict consumer behaviors of individuals who have been captured.

Teams can add valuable data to the information gathered by the CRM for more detailed and effective targeting of existing and potential customers. There are numerous CRM software solutions available for start-ups, small and medium-sized businesses (SMBs), and Fortune 5000 companies. Organizations of all sizes can utilize CRM to boost sales, grow revenues, and improve performance.

Depending on your budget and requirements you always have a few options to consider. Start-ups and indecisive buyers can even start with free CRM products or trials, but these options are usually lacking in features and functionality.

CRM creates a big field for marketers to improve the conversion rate, drive traffic, capture leads' contact info, and interest insights. Moving forward this data can play a significant role in discovering new audiences and running retargeting campaigns. CRM analyzes visitors' interactions across the entire website. This information helps marketers detect and improve inefficiencies that prevent prospects from the closing action.

CRMs help businesses track and manage payments, create and conduct customer satisfaction surveys. Managers can generate automatic reminders, notifying team members to reach out to a customer or follow up with a lead. Marketing staff can set up an email tracking system, which feeds a lead until it converts. CRM can provide useful tips and guidance throughout the entire process: from generating a lead to post-conversion activity and analysis.

As of today, the best CRMs available on the market will cost money but the diversity of advantages and the quick investment turnaround make CRM spendings worth it.

What to Expect of CRM in 2020?

Machine learning and artificial intelligence (A.I.) are the major influential aspects when it comes to CRM development and improvements. People are more engaged with technology than ever before. Many companies have recently had to drastically change the way they operate just to remain in business. As a result of machine learning, businesses are able to set very accurate targeting, capture the right audiences' attention, and provide suggestions across different platforms based on users' interests and past searches.

To date, these are the most successful CRM products, remaining in high demand due to maximum return on investment (ROI).

Microsoft Dynamics

For marketing teams that use Microsoft operating systems and software, Microsoft Dynamics is the go-to CRM software option. Microsoft Dynamics is powered by artificial intelligence (AI) for a tracking and communications experience that can give every size business the edge they need. This level of computing is what makes automated email tracking a powerful tool for sparking the interest of a lead, and nurturing that lead until they purchase the product or service. Dynamics 365 is an entire suite of business applications that work in unison to run businesses of all sizes.

Salesforce

Cloud-based CRM software allows each user to have access to the same information anywhere they go. When cloud-based storage technology and CRM applications are combined, business owners have an edge that wasn't possible just a decade ago. Salesforce is a cloud-based CRM that has been around since 1999. Salesforce has evolved and grown over the years and has been named the global leader in CRM technology for five years in a row by the International Data Corporation (IDC).

Hubspot

Rated as the best free CRM software, Hubspot has been helping independent marketers and owners of small businesses earn substantial incomes since 2014 when the company released its first free CRM. Although the paid tiers of use are far superior, the free version has been enough to help millions of internet marketers and small business owners establish strong customer bases that keep their businesses thriving.

Zoho

Zoho is a CRM that is known for being easy to use and implement for those who might be less tech-savvy. This doesn't mean that it isn't highly effective, though. Designed with small business owners in mind, Zoho is a valuable tool for business owners who want one of the best overall CRM software available at an affordable price.

Oracle CRM

For CRMs that are designed for specific industries, Oracle CRM is the way to go. Oracle CRM is best suited for larger companies and corporations. The fact that the computer technology company, ORACLE, was involved in the creation of this powerful CRM says it all. People who work in the automotive, life sciences, high technology, and insurance fields depend on the enterprise-grade computing power of Oracle CRM.

Benefits of CRM customization

Although any of the above-mentioned CRMs are highly effective management tools, it pays to consider utilizing the expertise of a software development company to create a custom CRM for particular needs. Software development companies leverage their CRM knowledge proven with multiple successful examples of CRM implementations to cover each of the client's needs. Skilled software developers create solutions on demand and provide customer support and system upgrades when needed. CRM consultants analyze your business processes and build an end-to-end strategy, ensuring seamless delivery and excellent outcomes.  

collect
0
avatar
Dave Wood
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more