Search Engine Optimization involves some very complex concepts, relies on the 200+ ranking factors of Google, and needs you to put in constant efforts. This is why the SEO world is not exactly a piece of cake.
Of course, this might make SEO sound not very tempting and which also explains why the majority of the organizations have no idea about the steps they should take to increase their ranking positions in the search results. Due to this complexity, most companies end up more likely than not giving up on SEO, which is a significant part of digital marketing today.
If you are also one of them, this blog will make you reconsider. There are three main pillars of SEO, which shape its foundation. Now all the SEO tasks fall under these pillars, and if you put in some time to comprehend them, you will realize that optimizing your digital presence does not have to be necessarily tricky.
Pillar #1 Link Building, Referring Domains, and Digital PR
Link Building refers to the process of earning hyperlinks from external websites to your site. Domains from where you are getting your backlinks are called referring domains. Digital PR is a strategy aimed at boosting the online visibility of a brand by developing and nurturing relationships with journalists and online content creators.
All these three elements of SEO have become crucial. As a business owner, it is essential to put in as much effort as required to acquire high-quality links from authentic and relevant sites along with referring domains and backlinks to your own site.
When it comes to the type of links you should seek, take note of the ”high-quality,” ”authentic,” and ”relevant” words used above. This is because Google can penalize what seems like an unusual or spammy link building. You must keep this in mind as it might harm your site ranking or sometimes even get it banned.
Overall enhancing your link building, referring domains and digital PR can be easily done by
- demonstrating value and striving to become a thought leader in your industry,
- creating content that people in your industry find link-worthy and useful in this way, you will be ”earning” links.
Both of these tactics will help you in building people’s trust in you and your work, which will ultimately increase the chances of getting your content linked on their websites.
Pillar #2 Content Development and Content Marketing
Today content has become such a massive part of the online marketplace that one whole pillar is dedicated to it.
The main goal of your content should be building authority or topical authority, by showcasing your expertise in your content and sharing them with your audience, proving that you are not just here for the sake of money. Instead, you are aware of what you are talking about, and you are enthusiastic about it.
Although content development and content marketing are not all about quality. Here quantity is also equally important. Having lots of content on your website related to your niche or the keyword you are trying to rank for, will present you as an expert in front of Google. Now, this can do wonders for your site ranking.
Concluding, you should publish well-written and relevant content regularly. Additionally, ensure that you have a blog section within your website only. You should create a content calendar with topics you are going to cover every week or month. Moreover, you can hire a digital marketing agency or a freelancer to help you keep up with this calendar in case you don’t have enough time to do it by yourself.
Pillar #3 Technical SEO
The third pillar is technical SEO, which depends on the ability of Google to crawl and comprehend your site. This element of SEO involves some basic tasks that you must have heard about or maybe handled yourself when making your website like optimizing the title tags and meta descriptions using the right keywords.
However, technical SEO is not just about this. It includes other factors like website structure, internal linking, and adequate rendering and indexability. In a nutshell, technical SEO involves all the aspects that will ensure that your site has everything required to rank well on Google.
This is even more crucial for large websites that have hundreds or thousands of web pages (such as e-commerce sites) because you need to ensure that Google crawls all of them. If you own a large website, you need to put in extra effort for technical SEO.
Understanding these three pillars is vital as all your SEO campaigns, challenges, and tasks will fall under one of them. Whether you want to earn more links, referring domains and backlinks, or you want to build your brand reputation or boost your technical SEO efforts, having an in-depth knowledge of the foundation will ultimately make the whole process smooth.
This was all about the 3 pillars of SEO to successfully optimize your digital presence. Let us know your views about these in the comments below.
Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a digital marketing, SEO, SMO, PPC, and web development company that comes with massive experiences. We specialize in digital marketing, web designing and development, graphic design, and a lot more.
SOURCE : The 3 Pillars Of SEO To Successfully Optimize Your Digital Presence, Tireless IT Services
Google My Business is a listing showing businesses’ operating information, address, pages, reviews, and more.
This ensures that whenever a potential customer searches for you, he/she easily gets access to this info like your contact number, operating hours, parking availability, etc.Now all this might be available on your website, but Google My Business indexes the information you give for consistency across various channels like Google+, Google Maps, or Google Search.However, it is a lot more than just an online directory giving out basic information; instead, it can boost your revenue when used appropriately.Google My Business can help you in:Controlling, indexing, and displaying appropriate information about your business.Interacting with your prospects and managing your online reputation.Organizing customer photos, videos, and other user-generated content.Gain insights on how your audience is arriving on your website.Most businesses make the mistake of just creating a Google My Business account, add the necessary details, and abandon it.
Focus on your business category and attributes as you need to be specific about the kind of business you are operating.
Consider your keyword strategy while adding these.
You can send them a link in these easy steps:Open Google Maps in a new tab.In the “search” option, type the name of your business.Select it and click on the “menu” option available in the top-left corner of your screen.Click on “Share or Embed Map” and then “Copy Link.”Now you can share this link with all your existing customers via text or email.Once you start getting reviews, you need to acknowledge all of them — good, neutral, or bad.
Customers will click the message option to send a text.
For many businesses, SEO has become an most important part of their digital presence.
To achieve search engine visibility for your business and target web visitors for specific online searches get in touch with SEO company in India.
Our experts have the right SEO strategies that are essential to growing organic traffic to your website.
Read the post below to learn about Three Ways How Responsive Design Helps in Website’s SEO.Visit : https://uberant.com/article/1808973-three-ways-how-responsive-design-helps-in-websites-seo-/
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Whether you’re brand new to the space or a seasoned veteran, we will help you get to meet and exceed your business goals.
