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What is Artificial Intelligence (AI) in Business?

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sammy kelvin

Artificial intelligence (AI) refers to the ability of machines to understand the world around them, learn and make decisions, in a similar way to the human brain. Thanks to AI, machines are getting smarter every day.

What Is Artificial Intelligence (AI) in Business? 10 Practical Examples

Contrary to popular depictions of AI, this doesn’t mean that machines will become our evil overlords (not yet, anyway!). When you strip away the sci-fi predictions and “be afraid” hype, it’s clear that AI is making a very real, very positive contribution to the world – particularly when it comes to AI in business.

You’ll already be familiar with some of the ways in which organisations are harnessing AI:

  • Smart assistants, including Siri and Alexa
  • Customer service or helpdesk chatbots
  • Facial recognition technology, like that used by Facebook
  • Personalised recommendations on platforms such as Amazon and Netflix
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sammy kelvin
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