A significant first step in any local SEO plan is to claim and verify the Google My Company (GMB) listing for your local business. When you make a Google my business listing, your business will show up on Google maps, Google app search, and there is a chance of appearing in the Google local pack too. All qualifying local businesses can make this listing for free and upload important information about their company.
Over the past several months, Google has added some features to the Google my business tool that, when utilized properly, will enhance your overall local presence and improve your ranking in the search results.
Many local businesses just make their google business listing and then forget about it. To utilize its complete potential, you need to give it constant attention. Here’s how you can optimize your Google my business profile and gain more visibility:
- Complete all the details
In the process of optimizing your Google my business profile, the first step will be to fill in all the accurate, comprehensive, and updated information. The most crucial pieces of information include your business name, address, and phone number - also known as NAP. Apart from these, whenever someone visits your profile, they should be able to see the following details:
- Website link
- Operating hours (Opening and closing time)
- Business logo and cover picture
- Business description (750 characters)
When you make your listing complete, you’ll have a bigger chance to be recognized by Google and rank higher.
- Select a relevant business category
The selection of your business category is essential and will help Google in deciding which searchers does your local listing belongs to. You can select up to 10 categories for one local listing. Google has a set of pre-decided categories from which you need to choose. You cannot create your own category on Google my business. If you cannot find the exact match, it is safe to settle with a little broader one.
- Upload high-resolution photos
Undoubtedly, image optimization is the easiest way to get more performance out of your Google my business profile. Images that have photos receive 60% more attention than others. You can add pictures of your office, products, employees, team members, exterior, etc. Creating a virtual tour video or a 360-degree image is a huge plus. The website click percentage also increases by 35% when people have a glance of your business from your profile.
- Utilize the posts feature to raise conversions
Google my business has an option of uploading posts with a caption of 1500 characters. A post stays on your profile for 7 days. It is an amazing feature to keep your audience updated about events, news, discounts, offers, and other important information related to your business.
If you find it difficult to upload posts every week, it is advisable to prepare a lot of them together and then schedule them using a Google my business post scheduler. RecurPost is a social media scheduling tool using which you can schedule your posts in advance. You can also create recurring schedules to use your posts more than once. Click here to check it out for free!
- Manage reviews
Reviews can change the way people think about your business. On average, a user goes through at least 10 reviews before contacting a business. Thus, it is very essential to have positive reviews on your Google my business profile. Make it a habit to respond to each and every review you receive. Appreciate the ones who leave a positive review and address the issues of the ones who leave a critical review.
To sum up,
Optimizing your Google my business listing is not at all a difficult thing to do. You just need to focus on updating all the essential details and post from time to time. After optimizing, you can also run google ads to maximize your visibility. Start optimizing and see your business boom!
If you are in the need to manage multiple Twitter accounts, there can be mainly two reasons: When you are a social media manager/agencyWhen you are a brand having multiple accounts for multiple product ranges.
Being a social media manager, you obviously have to take care of numerous social accounts together.
From Twitter’s platform itselfUsing a social media scheduler / Twitter post scheduler The major difference between both these options is that using Twitter, you can manage up to 5 accounts only.
Select “Add an existing account”.
Besides managing multiple Twitter accounts at the same place, you will be able to do a lot of other things too.
Here are the steps to get started with the tool: Step 1: Getting registered Go to www.recurpost.com and click on the “Sign up free’ button on the top right corner.
Google My Business is now introducing new performance reports that users can access within GMB under the “Insights” section.
There have been numerous hints about the launch of these reports, once in August and then last month again.
However, now the platform has officially rolled it out to the public.
However, as of now, users might notice a notification that says, “Your insights are moving…” at the top of the page, and right below that notification, there will be a “See new profile performance.” Click on it to access your new performance report.WHAT METRICS DO THE NEW PERFORMANCE REPORTS SHOW?
Data will remain available for up to six months, and users can review their performance by selecting custom time frames.At the bottom, the reports display what searches the searchers performed in Google Search and Google Maps to trigger your Google My Business listing under the “How people discovered you” section.Nevertheless, the new reports are missing metrics like the total number of website clicks, and driving directions started.
Unlike the current Google Insights report, the new performance reports don’t display whether the users discovered your business listing on Google Search or Google Maps.
A Google My Business profile is extremely essential for local SEO as it enables you to appear in local search results for queries related to your services or products based on your location.
Once listed, the information from your Google My Business account will appear on
Benefits of having a listing:
When a user searches for your business’s name, it appears above the fold on mobile devices and on the top right-hand side of the desktop search results.
The users can easily find you on Google Maps and track the routes to your physical location.
You can build a reputation by making customers review and leave feedback about your business.
Google My Business is a platform offered by Google to businesses and organizations to manage their online presence on google.
If you properly verify and optimize your Google listing, it will help you acquire new customers.
As a reputed SEO Company in Pune, we give you the following methods to rank higher in Google listings.
Enter accurate and complete information about your business: Enter specific details about your business in the info section of your business listing.
Reply Reviews: When you give replies to reviews, it shows that you are attentive and committed to customer satisfaction.
Customer reviews are essential because other customers check reviews before sending inquiries to your business.
Google My Business Training Guide has all the essentials a local business needs to rank and drive traffic from within your local community.More Detail information visit website: https://smallbizwebagency.com/product/google-my-business-training-guide-ebook/
