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Best Amazon PPC Analysis Tools For FBA Sellers

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Ron Weasly
Best Amazon PPC Analysis Tools For FBA Sellers

Let’s begin by summarizing the most typical journey of an online seller.

 

A seller chooses a powerful marketplace like Amazon to sell products. Then, the seller opts for a service like FBA (Fulfilment by Amazon) which offers advantages like flexible inventory space and manpower and fast delivery. After that, the seller faces huge competition and thus, invests in strategies like Amazon seller PPC campaigns to gain the required edge.

 

The story doesn’t end here. The PPC success on Amazon, or any other digital marketplace, depends on systematic pay-per-click campaign monitoring, analysis, and management. That’s when you feel the need for some great Amazon PPC analysis and management tools that fortunately are available in plenty.

 

Now, either you learn to use these tools or hire an Amazon PPC specialist with expertise in this direction. In any case, you must know some of the best among these tools and that’s what you are about to start reading.

 

PPC Entourage

 

With the good old dashboard-style control, PPC Entourage is extremely user-friendly and allows complete PPC campaign management at one place. You can use the tool to edit keywords automatically, delve deep into the search terms to find the top-performing keywords, and instantly change your bids.

 

Apart from letting you save time, it helps you keep your Advertising Cost of Sale (ACoS) in sync with your budget. The monthly price ranges from $47 for Amazon users with 1-5 SKUs to $247 for those with more than 52 SKUs.

 

Sellics

 

One of the most comprehensive Amazon PPC management tools, Sellics automates the PPC campaign like none. Automate keyword selection and bidding and reduce the overall time spent on ads management. You can use the tool to track the performance of every ad quickly and over different time durations.

 

Keep track of the historical data to empower better decisions. Also, it provides a precise picture of your overall PPC spending by tallying the sales and ad spend. The beginners (with no annual revenue) can use the tool at $57 per month while the price ranges between $67 and $317 based on the annual revenue.

amazon ppc consultant

Amachete

 

Take Amazon PPC optimization to the next level with Amachete’s PPC management features. For instance, the tool allows time trends tracking to pause PPC campaigns during times when your targeted buyers don’t show up. It indeed leads to better ad performance and dramatic cost-saving. But that’s not all!

 

Amachete packs a lot of fabulous features like 24/7 hijacking prevention, competitor analysis, rank tracking, inventory tracking, and more. That’s what an FBA seller must have to register success. To use each of these features along with the best PPC management, you need to shell out $59 per month which seems decent.

 

Teikamatrics Amazon PPC Optimisation

 

A tool that utilizes intelligent technology-based algorithmic bidding, Teikamatrics targets profitable keywords and brand and non-brand keywords so that you spend on the best of each lot. It draws a comparison between organic sales and PPC sales so that your PPC spending is always in the right direction.

 

Next, carefully investigate the costs, conversion rates and profit margins to set the right bids every single time. The tool is designed to review the PPC performance for each product every hour and update the bid accordingly. On the flip side, it is a bit costly at the starting cost of $149 per month.

 

Ad Badger

 

Use this Amazon PPC help tool to quickly scan and identify positive as well as negative keywords. What else? It promises one of the fastest ways to add new keywords to your campaigns. Their bidding optimization algorithm is smart enough to track loads of bid changes and suggest fresh bids based on what’s hot and trending.

 

For sellers with ad spend less than $5,000, it costs $107 monthly that can be reduced to $87 if paid quarterly. The subscription provides access to their Amazon Advertising Forum as well as Amazon Advertising Training, apart from PPC automated management.

 

Zon.Tools

 

Actually a bouquet of PPC tools, Zon.Tools is what many Amazon PPC experts use to quickly launch their ad campaigns. The platform runs as many as 9 algorithmic engines that include Auto-Mate 3.0 to optimize your bid within ACoS limits, KeyWord Guardian to keep a watch on low-performing keywords and Bid Nailer to adjust bids according to the keywords’ average CPC.

 

In short, it is one tool to manage every aspect of your PPC advertising on Amazon. There are three packages to choose from with pricing for each based on your monthly ad spend. However, you can instantly start the trial period of one month at just $1.

 

Source: Amazon PPC Tools For 2020 

 

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