What is your objective behind building an awesome website? Of course, more traffic and higher revenues! An eye-catching website can drive more traffic but will fail to boost your ROI unless it is intelligently optimized for higher conversions. Getting website traffic certainly is the cornerstone of digital marketing success but it is more crucial to converting this traffic into quality leads and higher sales. Experts suggest a combination of organic techniques and professional Pay per Click services to deliver optimal results.
In this article, we will discuss ten effective ways to achieve Conversion Rate Optimisation (CRO). But before that, let’s understand what conversion rate optimization is and why it is important.
What is Conversion Rate Optimisation?
A website’s rate of conversion is the percentage of your website traffic that converts on a Call to Action. This can be in the form of anything that enables you to achieve desired outcomes –
- Filling out the contact form
- Signing up for a newsletter
- Buying a product
- Downloading a free e-book
- Hiring a service
Conversion Rate Optimisation is the process where you practice proven methodologies and techniques to increase the percentage of traffic that completes the desired website goal. Find out the top reasons why you should conversion rate optimization is important for your business:
i) Conversion optimization not only makes your website visually-appealing but also ensures improved functioning and ease of use. This gives your website a winning advantage over your competitors.
ii) With website conversions declining, businesses experience higher PPC ad budgets over time. Effective conversion rate optimization can help you make the most out of the clicks you generate, ensuring these clicks pay for themselves. The best PPC company in India will ensure effective CRO to help generate maximum returns for every click you get.
iii) CRO is also the key objective of ad management companies, minimizing the overall cost of digital marketing.
iv) Conversion Rate Optimisation techniques can also help shape consumer behavior by providing them a seamless experience on your website.
v) Optimizing your conversion rate delivers immediate results unlike search engine optimization which is a time-consuming process. CRO also provides long-term results but requires continuous testing and improvements.
What is a Good Conversion Rate?
The average conversion rate is 2.35% across all industries. However, the top 25% of landing pages are reported to convert at 5.31% or even higher. What more! There are high-performance landing pages that have a whopping high conversion rate of 11.45% or more.
10 Most Valuable Tips to Increase Your Conversion Rate
Outlined below are ten proven ways to boost your conversion rate in a fast and effective way:
#1: Have a Clear and Evoking Business Value Proposition
Does your business have a unique value proposition? It is the primary reason why your customers should buy from you.
Make your value proposition crystal clear and compelling on your website, particularly by integrating a sense of urgency that persuades your customers to take the desired action. For a conversion-focused and captivating value proposition, it should ideally showcase what benefits your customers will get by choosing you, how you distinguish yourself from competitors, and what problems you aim to solve.
Keep it short, simple and crisp to instantly attract the attention of your target audience, engage them meaningfully, and compel them to take an action.
#2: Focus on Relevancy
What is the biggest reason your website visitors bounce back? It is due to a lack of relevancy between your ad and your landing page. You have just 5 seconds to engage your website visitors and hold on to their interests. For this, it is important that what you say on ads matches precisely with what there is on the landing page. Additionally, it is more crucial to stay relevant with what our audiences are looking for or their search intent.
Consult a certified Adwords expert who can help create a compelling PPC ad as well as optimize your landing pages to be most relevant, engaging and information-rich.
#3: Build Trust
Did you know that there exists a direct connection between trust and your website’s rate of conversion? The more trustworthy and professional your website looks, the higher will be the conversion rate. Here are some ideas about how you can build trust among your target audience to boost conversions:
- Provide Testimonials: By incorporating customer testimonials on your website, you can highlight your product or service excellence as well as induce a sense of reliability by showing experiences of real people who have purchased your product or hired a service.
- Add a Guarantee: Adding guarantees to your products or services can go a long way in building trust and improving your conversion rate. An example of a guarantee may be providing “no-questions-asked refund policy” or “unlimited revisions” until the final version is satisfactory.
- Get Consumer Reviews: Find out what people are talking about your brand, product or service. Check out consumer review sites and link the pages to your landing page or website.
Source: Improve Conversion Rates
