Real estate is an evolving industry and business owners are putting their maximum efforts to climb up and stay ahead of the curve. While it’s a vast sector to comment, real estate mobile app development has been a hot topic lately, but traditional websites never lose the fort! Purchasing a property involves a huge sum of money and that does involve detailed research for which most buyers still trust a laptop screen rather than a small view mobile screen.
According to the National Association of Realtors (NAR), 95 percent of homebuyers are searching online and over 90 percent of real estate firms are operational on websites. While a mobile app is handy enough, a website shows the credibility of a real estate business, it’s the first thing to look for, and for obvious reasons, it’s the one thing that creates an impression to the potential clients of a real estate agency.
What does a great real estate web platform require to have?
Creating a real estate platform isn’t a guarantee of elevated sales or a bunch of prospects but the kind of features it contains can surely be! To attract a user, you must have the basics in place along with the essential features building up your face value. Here’s a list of features you wish to include-
Registration solve two purposes, one- that you can have the customers data to quickly make a contact and two- the customers feel secure in having their profile and collecting history of their recent searches/bids/deals, etc. Well, maximum real estate platforms provide registration either through social media or via email. In case you want to have both, it can be the best possible option! For keeping it more versatile you can have profile switch over the option to let the users be a buyer or in case they need to sell a property in the future, they can list the same on a similar platform. While separate logins will be required in profile switch.
Always think as a user before you jump in the development phase, understand how a user would like to have their searches, and add in the kind the filters that would make the search most comfortable. For instance, here’s a list of filters (as many as possible) to let you check how detailed you’re allowed to be!
- Listing type (buy, sell, rent)
- Number of bedrooms
- Home type
- Flor space (complete dimensions)
- Year of construction
- Date when the property was added to the website
- Facing direction
- How many sides open
- Does the flat/house has attached servant quarter
You can find out an array of questions or issues a real estate buyer would look at and arrange the filters accordingly. For instance, a buyer might search by the nearby locations, some might like to have advanced searches which include the distances of the taxi stand, metro station, airport, etc. near the listed property.
The map is undoubtedly the most relevant feature in today’s world. We all move along the GPS and the most convenient way to locate each other is by sending locations. Everything in the real estate industry depends on the location of the house, you can even add lines to define neighborhoods or regions. Maps help in finding the nearest marketplaces, schools, medical stores, hospitals, or anything of necessity. Maps let the home buyers find out the nearby locations which are a plus for every real estate platform.
While everything else is taking place online, the digital curiosity has opened opportunities of numerous options which includes integrating a payment gateway for safe and secure payments along with letting your platform be the one for all places for everything a buyer would search for. You can integrate a payment system in your real estate platform but keep in mind that integrating a gateway’s API will let you have the responsibility of a credit card data security on your platform and that needs to be ziplocked for customer data privacy.
Factors to consider while creating real estate platform
Speaking of a real estate platform, we already discussed the essential features but, there are a few factors you must keep track with, here’s the list-
- Website Speed
The millennial generation requires things to be speedy! And you need to keep up with the electrifying speed. Firstly, your listing feed should be loaded quickly, and most importantly, the pictures should be high resolution and loaded swiftly. On average the maximum loading time of a web page is three seconds, just a blink of an eye! It’s a simple rule, the longer a page takes to load, the less time is spent on the page. Here are some options you can pursue to increase your website speed-
- Optimize Images
- Optimize Resources
- Use a Content Delivery Network
- Reduce the number of Plugins
- Customer Relationship Management
Real Estate Industry is all bout maintaining relationships and communication and a CRM in this place can be vital enough! A property management system is the best possible tool to automatically manage interaction with the clients and the client base direly needs to be up on the track and well managed. CRM can manage all your business requirements and is an effective key to make smooth communications with your customers.
- Internet Data Exchange
IDX lets you pull the listing data from a Multiple Listing Service (MLS) and integrate the same to your website. It’s a wonderful tool for the agents and buyers as every single information about the listed properties automatically gets updated in the system and the buyers can check out the updated info anytime, they search for a property. On the other hand, the seller stays free from regular updates and can manage the system easily.
Ready to push the bars? Let’s get set to build your real estate platform and customize every feature you wish to include. Get your real estate software ready to go live in minutes with BidHom. Choose the features, select the pricing options, and go live instantly!