I often wonder, why there is such hype before release of iPhone? Maybe they are blowing a lot of budget on ads and promotions, but this not the case.
I don’t think there is any other company exist. There is already a lot of debate on what makes the Apple effective and how they manage to get the most of market share.
Apple is not just making money but it is also inspiring millions of people around the world. The aura of Apple is so huge that it seems more than just a business.