There are two huge segments in the world of sales and supply: B2C (business-to-consumer) and B2B (business-to-business). B2C eCommerce is always in the limelight, but the B2B market is larger. More capital is concentrated here, more profit can be found. At the same time, it is a more complex market with its own strict rules.

One of the key points is that all B2B firms are different. Companies often use different approaches to organizing their IT infrastructure. As an example, some companies automate sales, while others provide customers with self-service portals.

Electronic platforms for the B2B segment use more complex transactions. This also suggests that B2B eCommerce platforms are more complex and require a more flexible and responsible approach to software development.

We also note that different companies may have different requirements for the interface, security, integration of payment systems. All this fundamentally distinguishes the B2C and B2B markets. In other cases, internal directives require dedicated account managers and unique business processes for sales system approval.