Last week, Twitter reported its Q2 earnings.
It was a mixed bag. While the number of daily users surged 34% YoY to 186m, revenue fell 19% to $683m. The latter was attributed mainly to the coronavirus pandemic, which saw tech giants’ ad revenues - a substantial portion of how many of them make money - plummet.
This relationship with ad revenue is all the more crucial for social media companies like Twitter.
A few days later, rumours emerged that the San Francisco-based company was working on "subscriptions and other approaches" as potential alternate revenue sources to decrease its reliance on advertisements.
The news was met positively by investors - the speculation alone sent Twitter shares jumping 12%.
To be fair, the social media giant has been playing with the idea of a subscription service for years now. But this time, considering the pandemic-sparked business disruptions, Twitter might actually seriously see the plan through.
But what would a paid/subscription Twitter service look like?
Click link to read more: https://transfin.in/twitter-might-roll-out-a-subscription-service-soon