The Global Hygiene Adhesives Market size is forecast to reach $3 billion by 2025, after growing at a CAGR of 9% during 2020-2025. The rise in environment protection awareness, growing need to reduce waste, and growing disposable hygiene industry worldwide drives the growth of Hygiene adhesives market share during the forecast period. Whereas, the growing adoption of adult diapers and increase in menstrual waste across the developed and developing economies also contribute to the growth of global hygiene adhesive market size over the study period. 

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Product Type - Segment Analysis

The non-woven segment is projected to witness a higher growth in Hygiene Adhesives market during the forecast period due to widely used in the various adhesive application include retail consumer (DIY), medical and healthcare, personal care, and pharmaceutical. The pressure-sensitive and the specialty of forming a high-performance bond to a broader range of substrates drives the demand for non-woven hygiene adhesives over the forecast period. 

Resin Type - Segment Analysis

The Ethylene-vinyl acetate (EVA) segment held the largest share of more than 22% in the Hygiene Adhesives market in 2019 due to its high versatility in hot-melt formulations wide use for packaging applications. Furthermore, the higher ratio of ethylene in the formulation helps to increase the strength and resistance of the products along with improved flexibility of the adhesive. Whereas, the growing demand for feminine hygiene, personal care, sanitary napkins, and absorbents products further drives the growth of this segment over the forecast period.

Application - Segment Analysis

The baby care segment held the largest share of more than 25% in the global hygiene adhesive market in 2019. This is attributed to the growing parental concern over baby health and their products and the growing number of working parents worldwide. As hygiene adhesive provides thermal stability, low color and odor, and better absorption. Besides, the growth of the e-commerce sector is also contributing to the growth of this segment due to the age factor of the baby, more parents from developed and developing nations prefer online shopping, instead of visiting the supermarkets personally. Additionally, in the developing regions, the rise in the average birth rate is around 16.6% compared to the developed nations of 11.2%. This growth of birth rate drives the growth of global hygiene adhesives market size at a faster pace in the APAC region.

Geography - Segment Analysis

Among the regions, the APAC region is projected to witness the highest CAGR of around 11% in the global Hygiene Adhesives market followed by North America and Europe during the forecast period. The growing investment by the key players such as Johnson and Johnson and Unilever across the region is fuelling the growth of this market in the APAC region. Furthermore, the growing fashion industry and trend across emerging country like China and India and increasing the adoption of female hygiene products across the country contribute to the growth of global hygiene adhesives share.

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Drivers – Hygiene Adhesives Market

Growing medical sector worldwide 

The properties of Hygiene adhesives include resistance from thermal expansion, well resistant to humidity, maintain the maximum absorption capacity, flexibility, and weathering conditions, which makes it extensively useful for various medical applications such as plasters, wound care products, gowns and surgical cloths, and textile back sheets. Furthermore, the use of hygiene adhesive products offers various benefits in terms of quality, safety, and comfort. Besides, the growing number of significantly aggressive surgeries such as oral surgery, orthopedic operations, circumcision, traumatology, cardiac surgery, thoracic surgery, plastic surgery, and neurosurgery are encouraging the use of adhesives for wound closure. For instance, according to the Government of India (GoI), the Indian medical tourism market is growing at the rate of 18% and is expected to reach $ 9 billion by 2020. Furthermore, the GoI aims to invest 3% of the GDP in the healthcare sector by 2022 along with the country is also focusing on to open the number of medical colleges across the country. 

Implementation of Stringent Environment Regulations

The growing environmental awareness among consumers and stringent environment norms from developed and developing regions drive the demand for Hygiene adhesives with low Volatile organic compounds (VOC). Governments globally are focusing on green practices for reducing the impacts of chemicals on human health and the environment. At present, Hygiene Adhesives are required to meet the inevitably strict environmental standards, as developing countries like China and India are updating instructions to control VOC which will further boost the adoption of Hygiene Adhesives. 

Challenges – Hygiene Adhesives Market

Fluctuating raw material prices

There are various factors responsible for the fluctuation of the raw materials such as geopolitical issues between countries, trade war, inflations, employability, labor cost, and growing population. For instance, in 2019, the trade war between the UA and China has a major impact on the manufacturers, suppliers, and distributors of adhesives along with other products. Furthermore, in 2020, due to the geopolitical issues between the US, Iraq, Iran, and Saudi Arabia, there is a decline in crude oil prices. As most of the adhesives polymers are produced from crude oil products, so this fluctuation in crude oil prices globally, act as a challenging factor for the growth of this market during the forecast period.

Acquisitions/Technology Launches

In 2019, Bostik, introduced the disposable hygiene solutions at CIDPEX 2019, hosted by CNHPIA at the Wuhan International Expo Center. The disposable hygiene solutions for baby care pants and wetness indicator issues. Through this the company is making their presence in the APAC region.

Key Takeaways

In the Asia-Pacific region, in 2019, China and India are the major market for the Hygiene Adhesives owing to growing population and urbanizations. 

The growing popularity of environment-friendly adhesive and economically viable technologies is likely to aid in the market growth of global Hygiene Adhesives industry.

The hygiene adhesive market in Europe is projected to witness a substantial growth during forecast period due to rising health awareness in the UK, Germany, Italy, Spain, and France.

Market Landscape

Technology launches, acquisitions and R&D activities are key strategies adopted by players in the Hygiene Adhesives market. In 2019, the market of Hygiene Adhesives top 10 companies players accounting for xx% of the share. Major players in the Hygiene Adhesives Market outlook are Henkle Corporation, 3M, H.B. Fuller, COPIND SRL, Sika AG, Abifor AG, Huntsman International, Avery Dennison Corp, and ALFA Klebstoffe AG, ADTEK Malaysia Sdn Bhd., Arkema S.A. (BostiK), among others. 

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