A great website should have a great impact on your business. Regrettably the facts show that for many, their sites aren’t doing much at all to help their business. Instead they’ve become just another way to spend the money they have less and less of.
Here are a few things all website owners should know:
- Who are the customers and what do they want?
- Who is the competition?
- What is the website’s purpose?
- What is the website personality and tone of voice?
Your Customers
A successful website rests on understanding who your customers are. Website Design Blackfoot understanding your customer’s motivations for visiting your website will be key in developing the right content to speak to those motivations. Who really wants what you’ve got? Is your product or service a necessity or luxury? Does it benefit one person at a time or many all at once? If you’re unclear about who can buy your stuff, you’ll waste tons of time selling to people that cannot.
Your Competition
It’s important to understand who your competitors are. What you do with this knowledge will send you on a path of failure or success. Copy your competitors at your own risk. Just because your competitor is doing something doesn’t mean you ought to also. Don’t lose yourself trying to become what appears to be popular with consumers.
The Purpose of Your Website
If you’re building a business website, make sure you understand why. Someone who stumbles upon your website shouldn’t have to do investigative work to figure out what, exactly, it is that you do. What do you need to communicate to your specific demographic? What would you like your visitors to do once they’re on your site?
With every website, there is bound to be areas that need improvement, things that can be done to improve the conversion of site visitors into informed users, leads or buyers. However, if you’re unclear about what purpose your website has, you’ll never really be able to set your compass in a specific direction of improvement.
Your Website Personality
If your website had an actual voice, if it physically spoke to your visitors, who are what would it sound like? It’s important to commit to developing content with personality and in a tone of voice that properly represents your company’s core values.
When it comes right down to it, what you want is
ENGAGEMENT
Getting visitors to your website is certainly the most difficult task of this whole process. You have to nudge the buyer to interact. It is the small things that count and make for great website design. You have gone through a lot of trouble for a small business website design. Update your site regularly to keep your customers coming back.
