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How Manual Bidding Play an Important Role in Adwords

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Ganesh Ganapathy
How Manual Bidding Play an Important Role in Adwords

Introduction

Google is the most used search engine in the world with the market of 91%. No one here can compete google. Even companies like Bing(Microsoft), Baidu and Yahoo are struggling to become the market leader. But these companies failed to achieve.

Google’s AI is really hard to predict and compete. Worldwide billions of searches happen in google everyday. 

As a business owner it is compulsory for you to be in google than any other internet medium. You can promote your business in many ways. As a leading Google Promotion company in chennai, we would like to share with you some of the secrets on how we do it for our clients.

Promotion Types:

  • Adwords.
  • Search Engine Optimization.
  • Google Playstore
  • Youtube
  • Gmail
  • Google My Business

Google Adwords:

It is an online advertising platform, business owners can run ads based on search query, display banner, video content to gain traffic for their website or apps.

Adwords campaigns are classified into Six categories. You can run ads based on your need.

  • Sales – Drive Sales Online through Search, Display, Shopping, Video etc.,
  • Leads – Generate Leads and convert them through search ads, display ads etc.,
  • Traffic – Get maximum traffic to your website based on the right audience.
  • Product & Brand Consideration – Trigger audience to explore your product & services.
  • Brand Awareness – Reach Broad Audience and show your product capabilities.
  • App Promotions – Reach Targeted audience and maximize app installation.

Google adwords is the highest Return on Investments (ROI) options than any other platform like newspaper, tv commercials, magazines, Radio commercials etc., For each Rupee you spend in google adwords you make double the cost. So 1 INR = 2 INR.

Most profitable concept in latest internet revolution. Sounds good right. There are hundreds of companies who spend more than 1 Crore in every single month. Google makes huge profit out of it. Even you can be a part of Google Adwords from investing Rs 1000/-.

Search Engine Optimization:

SEO is not like running ads, if you have Thousand rupees you can run ads and generate leads. But SEO doesn’t happen quickly; it needs time. Ranking in SERP page can take from 3 months to 1 year. 

If the keyword volume and competition is too high. You must invest tons of money to get to the first page. Every business owner needs their website on the first page because it generates free leads. But out of 100 websites, google first page results can hold only 10 results.

Three Major Factor to rank your website in google first page is as follows:

  • Content – You must have tons and tons of plagiarism free and relevant content for your website.
  • Backlinks – People should link to you based on your website content. Backlinks play a vital role in SEO Ranking
  • Rank Brain – User experience of your website, Site Performance, Speed, User Friendly, Responsive and optimization.

Apart from these three factors, google considers more than 200 ranking signals. To rank your website and generate free leads. You must compete with the market leader who has already worked hard and resulted in the first page.

XPO Technologies is a leading Google promotion company in chennai. We have helped hundreds of Small & Medium Enterprises to achieve their goals.

Google Playstore:

Promoting your apps in google play store become very common, there are around 3 million apps available in play store. Comparably, the Apple store has only 7,50,000 Apps. Android is the future of mobile platforms. 

Google asks you to pay one time fee of Rs 1750/- to keep your app in their store. Earlier, fortune 500 companies, medium size enterprises used to have apps but after 2017 the reach went to nook and corner. Now in a survey, even small industries, boutiques, car care are owning the apps to withstand the competition and to have close relationships with customers. 

Here is the list of categories where you can create an app.

  • Art & Design | Augmented Reality | Beauty | Books & Reference | Business | Comics | Communications | Dating | Daydream | Education | Entertainment | Events | Finance | Food & Drink | Health & Fitness | House & Home | Libraries & Demo | Lifestyle | Maps & Navigation | Medical | Music & Audio | News & Magazines | Parenting | Personalizations | Photography | Productivity | Shopping | Social | Sports | Tools | Travel & Local | Video Players & Editors | Wear OS by Google | Weather | Gaming.

Google Play Store alone generates around $ 71 billion dollar each year from this platform. Indian alone spend more than $ 4 Billion each year to buy apps, renewals & Gaming subscriptions in the playstore. Xpo Technologies are experts in Google Promotion in Chennai, giving the opportunities to us. We do the needful for you and your business.

There are two ways you can earn money in playstore

  • Advertisement income 
  • Running Campaigns for your business to generate leads.

Advertisement Income: 

Say for example, you have created an education app. The app’s main features is to provide online education for people who are in need. You got two ways to make money from it.

  • You will ask your users to choose a premium subscription. or
  • You run give a place in your app to google, so that google will promote related ads on your app. When the user clicks the ads you get paid. It’s similar to Adsense.

Running Campaign : 

Adwords experts can promote your business ads on Google Play Store. Out of those campaigns you generate leads and you can grow your business.

These are some of the basic strategies, and want more. Dial us and get Next Generation Google Promotion strategies.

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