Building a presence on Facebook is one of the most important parts of any brand’s social media marketing strategy. You need to make sure that your post reaches the maximum number of people, because your engagement levels depend on the number of people who actually come across your content. The recent algorithm has made it quite difficult to be seen on your Facebook target audience’s feed. That’s why you need to know when your followers are online and find out the best time to post on Facebook.
The average lifespan of a Facebook update is just two hours. So, it is very crucial to make at least 75% of your audience see and interact with your content in the initial hours of posting.
Below are the findings of the best times to post on Facebook for different industries:
- Best time to post on Facebook for tech industry
Best days: Wednesday and Thursday
Best time: 8 AM to 3 PM
Worst days: Saturday and Sunday
- Best time to post on Facebook for consumer goods industry
Best days: Wednesday, Thursday, and Friday
Best time: 9 AM to 5 PM
Worst days: Sunday
- Best time to post on Facebook for education sector
Best days: Monday to Friday
Best time: 8 AM to 5 PM
Worst days: Saturday and Sunday
- Best time to post on Facebook for healthcare industry
Best days: Wednesday, Thursday, and Friday
Best time: 9 AM to 2 PM
Worst days: Saturday and Sunday
- Best time to post on Facebook for media sector
Best days: Monday to Friday
Best time: 7 AM to 5 PM
Worst days: Sunday
- Best time to post on Facebook for non-profit sector
Best days: Tuesday to Friday
Best time: 8 AM to 4 PM
Worst days: Saturday and Sunday
- Best time to post on Facebook for finance sector
Best days: Monday to Friday
Best time: 6 AM to 3 PM
Worst days: Sunday
- Best time to post on Facebook for creative/sports sector
Best days: Wednesday, Thursday, and Friday
Best time: 9 AM to 3 PM
Worst days: Sunday
Analyze Facebook Audience Insights
Facebook Analytics offers a great pool of information about your audience’s behavior. Businesses normally use these insights to run targeted Facebook ads, but you can also use it to find out the best time to post your content. You can also find out their age, gender, location, and buyer persona.
Go to your page’s insights dashboard, and click on the ‘Posts’ option from the left-hand side menu. You will find the average times when your followers are online. For each post, you can compare the engagement received and see the date and time when it was posted. This can help you in determining the optimal time to upload future posts.
Use social media scheduling tool to manage your FB account
Using a Facebook post scheduler will help you in managing your account smoothly. RecurPost is a social media scheduling tool using which you can post the right content at the right time. Its AI-based time share optimization recommends you the best times according to the engagement that is received on your posts. It provides you with a user-friendly app that helps you in managing your social media on the go.
Discover your own best time to post on Facebook
Using the above industry research and analyzing your Facebook insights, you can start experimenting with your posting timings. Prepare a spreadsheet and note the timings on which you post, the days of posting, likes and comments received, impressions, shares, etc. Do this for some months and you will have your own tried and tested data for your Facebook target audience. Also remember that, to attract people and make them interact with your content, you need to provide consistent valuable information.