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As UPI Transactions Rise, Paytm, PhonePe and Other Online Payment Apps in India Struggle to Make Money

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What do you think of the commercial model for digital mobile payments? How do we make money?” Vijay Shekhar Sharma, Founder and CEO, Paytm asked Nandan Nilekani, one of the key architects of the Unified Payments Interface (UPI) that created a digital payments revolution in the country. A revolution that disrupted the early movers in the digital payments industry.

It’s a million-dollar question that numerous other startups are scrambling to answer as many of them aggressively shift their focus to serving merchants and building lending products and other financial services, having ceded power to UPI.

Having ceded power to UPI, payment platforms and mobile wallets are now diversifying to stay afloat. We have a look.

https://transfin.in/upi-transactions-rise-paytm-phonepe-app-online-payment-apps-in-india-struggle-to-make-money

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