Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google supporting this event as part of the Google Certified Publishing Program (GCPP).
Virtual attendees of the event will gain comprehensive information from both companies on how Google’s Core Web Vitals initiative and tools such as Google Search Console, PageSpeed Insights and Lighthouse, play a role in enhancing user experience and improving user satisfaction.
The upcoming event is open to all online publishers who want to hear expert talks from Playwire’s executive team and Google’s Ad Manager Team on page speed and ad optimization.
Playwire was one of two North American companies recognized as a Google Certified Publishing Partner (GCPP) in the first half of this year because of its long track record of successfully maximizing ad revenue for a diverse portfolio of publishers in the Esports and Gaming, Entertainment, EdTech, and Kids industries. Google uses the GCPP program to provide assistance to online publishers with its suite of ad-related tools through carefully vetted partners.
As 80% of customers are more likely to make a purchase when brands offer a personalised experience, personalised CX needs to become the norm for brands.
With the continual evolution of technology, customers expect more from their online and offline shopping experience.
To meet their needs, you need to understand their sentiment towards your brand as well as your competitors.
Businesses can do this by analysing and tracking their online opinions from social media posts and online product reviews.
Analysis of this data will help you make personalisation key as it will help you avoid customer frustrations and make their journey more enjoyable.How do you personalise customer experience?Personalisation through AI and NLPAI and NLP can help personalise your CX by helping you understand and respond appropriately and quickly to your customer’s needs.
For instance, Macy’s used an AI-powered bot to offer real-time responses to customers, merchandise recommendations and personalised offers for a better customer experience.
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