In this era in which COVID-19 has reformed our way of life, virtual stores have seen in their model a possibility to impact their audience even more. In this sense, it is important to recognize Ecommerce trends and how to apply them to generate better results.
The pandemic caused by the so-called coronavirus has accelerated the adoption of ecommerces by up to two years, as this Forbes article outlines.
This shows us that more and more businesses will become an online sales platform, much earlier than expected.
Now, Ecommerce trends refer to those elements that, at the moment, have already been incorporated into the business and that can be the differentiators that any online store could put into practice.
That is why in this content we have compiled the 5 main Ecommerce trends that are available so that, added to a solid Digital Marketing strategy , you can take your business to the next level of authority, expansion and sales.
The Ecommerce trends that we will present below are the alternatives that can be added to e-commerce efforts so that better and more efficient ways to reach your audience , delight them and, of course, satisfy them are found .
Read on and find out what they are!
1. Interactive virtual stores
Within the digital spectrum, more specifically within Content Marketing, there is a type of material that generates more engagement in the public than any other, and that is interactive content .
These materials give the user the possibility to actively participate in the content and gradually discover the relevant information. In this sense, interactive virtual stores are one of the trends in electronic commerce because it allows the potential customer to have a real and tangible exchange of actions and responses .
The virtual reality has allowed companies to create interactive experiences with users, for example in rotating fashion and sport.
An example of these are virtual changing rooms , which through the use of VR (Virtual Reality) allow people to know how they would look with clothes from the catalog without the need to go to the physical store.
This is the case of Nike, one of the most important global brands, which has incorporated this technology in its online store so that users have the possibility of “trying on” shoes without leaving the house.
The application through which the interactive experience could be accessed is called Wanna Kicks .
Also, the calculators are other differentiating element that could add to ecommerce. Your role may be to provide potential customers with options based on their budget.
Imagine this: inside the calculator in the ecommerce you ask the user “how much are you willing to invest in a complete sports training kit?”.
Depending on the response, your store may offer different options , with cheaper or more expensive materials, to increase the chances of conversion .
If you want to know more about interactive content and how it can fit in with your virtual store’s growth objectives, download our complete ebook on the subject and explore its possibilities !
2. Voice search
More and more people have a virtual assistant in their homes, such as Google Assistant or Alexa. In fact, by 2025, 75% of households are expected to have it in the United States, according to Loop Ventures .
With this comes the great opportunity for ecommerce to work with these technologies, for example, to appear within the results of this type of search .
For example, it is possible that users order a pizza by voice and these assistants make their order directly to the stores, which represents a business opportunity for those who manage to position themselves within this technology.
Everything indicates that Voice Commerce , as it is known, will be one of the most interesting models to attract and retain customers .
3. Artificial Intelligence and Big Data
Machine learning also called machine learning , part of Artificial Intelligence, is already part of many twists, for example: scientific research.
But this has been gradually incorporated into trade due to its ability to identify behavior patterns .
In other words, AI applications can predict the behavior of consumers for a specific sector or store , and thus, Ecommerce trends will have the possibility of providing better experiences , products and services, based entirely on the buying habits of users.
In fact, portals such as Amazon or Aliexpress have already done it and, if you enter the “Recommendations” tab, you will be able to find products based on items that you have already searched or purchased.
On the other hand, there is Big Data, a technology that allows companies to recognize Internet user habits thanks to the “reading” of millions of kilobytes of data on the web.
Thanks to big data that analyzes people’s purchasing habits, an ecommerce is able to increase effectiveness during their email marketing campaigns , for example. How? Well, adapting your offers according to the type of customer who consumes your products.
4. Hyperpersonalization
Anyone might think that small ecommerces do not have the capacity to analyze the data generated by their website, but thanks to technologies such as AI and Big Data, more and more SMEs can access these services and understand what they want to buy. each user who enters your site.
It is as it is, as we say: it is possible to provide a hyper-personalized experience to each client according to their purchases, searches or consumption habits.
So that these details are the differentiating element that allows you to interact and convert those prospects into profitable customers.
Innovative online consumer behavior interpretation resources also help improve ad performance, taking remarketing to a more sophisticated level based on hypersegmentation strategies .
5. Good SEO practices
One of the keys to Internet business is knowing how to position yourself in search engines. In this sense, SEO for ecommerce has been from the beginning (and will continue to be for a long time) the cornerstone of the ecommerce trends.
Why do we say this? Since, thanks to the positioning in the search engines , people will be able to find you during their browsing in a natural and simple way.
However, there are good practices that generate benefits like quality traffic, more conversions and, of course, better click through rate ( Click Through Rate). But, there is one that gives the user a pleasant and pleasant experience , which is the technical performance of the website .
Performance is essential to generate business opportunities on the Internet , therefore, it is crucial to check that everything works as it should. This demands actions such as:
reduce page load times ;
check the operation of each button;
review the payment platform and its efficiency;
apply responsive design to adapt your website to each type of screen.
These factors will not only give the user an unparalleled experience, but will make them stay longer on your website . Also, search engines will consider it as an indicator that your site is user friendly and will take it into account when ranking.
If you think that the technical performance of your virtual store needs to improve, you can test the speed of your pages with Stage Analyzer , a tool that we created especially for it.
Content is the king, but do we see it that way in practice?
We are so busy creating more & more content that we often forget to ask ourselves the basic question of “why, what & how”.
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