The global virtual dressing room market is expected to cross USD 6.81 billion by 2025 at a CAGR of 15.21%.
North America: The North American virtual dressing room market is large due to the presence of an established e-retail industry, retail industry, IT industry and high public awareness of the benefits of integrating modern technological solutions to aid with businesses of all sizes.
- US: The US is one of the largest consumers of finished goods in the world. It has one of the most advanced e-commerce industry and the presence of a well-established IT sector drives growth as well as innovation in the virtual dressing room market.
Europe: Europe is a highly digitalized region with all sized enterprises having an online presence. The European logistics sector is extremely well developed ensuring a market for a European retailer throughout the countries of the region. This is driving the market.
- Germany: Germany has the largest retail industry within Europe with its retailers looking for ways to directly interact with their customer base without the use of intermediary vendors. It also is the headquarters for some of the most prominent virtual dressing room players in the world.
- UK: The UK provides a huge market for clothing apparel with the fashion economy based out of London contributing more than GBP 26 billion to the UK in 2014. This industry is finding a direct outlet to its customers due to the advances in virtual dressing rooms.
Asia-Pacific: The Asia-Pacific virtual dressing room market is the fastest-growing regional market. This is due to the developing economies within the region which are increasingly digitizing their inventory and increasing their customer base due to advances in the global logistics industry.
- Japan: Japan is a very technological advanced nation with a penchant for introducing and working with new technologies. Their retail sector has some of the most advanced virtual dressing rooms in the world while most of their cloth retailers offer their services online with the aid of virtual dressing rooms.
Middle East & Africa: A small market which is buoyed by the huge customer base and demand for clothing in the Middle East. Owing to Islamic practices, virtual dressing rooms are very well received in the huge Islamic economies of the region as they preserve the modesty of their customers by allowing them to try clothes on in their own houses.
South America: A niche market which is growing in tandem with industrialization and digitalization in the region. Brazil is a major driver for this market due to its fashion industry.
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