kids tablet market

According to Market Research Future, the global kids' tablet market has been segmented on the basis of connectivity, RAM size, end user, and region.

Nowadays, tablets have become one of the majorly used device among kids for entertainment and educational purposes. Android or iOS-based tablets are designed to offer a customized experience to children. These devices can be connected to Wi-Fi to access games and apps, and also to enhance the learning experience. While purchasing tablets for kids, parents usually look for screen resolution, storage, parental control, and ruggedness. Moreover, childproof tablet cases are mainly used to protect tablets from damage.

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The global kids’ tablet market has been segmented on the basis of connectivity, RAM size, end user, and region.

Based on connectivity, the global kids’ tablet market has been segmented into Wi-Fi enabled, and SIM enabled. The SIM-enabled is projected to be the fastest-growing segment in the coming years as various telecommunication companies are coming up with affordable plans compared to Wi-Fi plans. Also, these tablets can be accessed from anywhere as they are connected to a mobile cellular network.

By RAM size, the global kids’ tablet market has been segmented into less than 1 GB and 1 GB and above. The 1 GB and above segment is expected to account for the  largest market share during forecast period as larger RAM size helps in seamlessly downloading apps and games. Also, larger RAM size makes tablet able to have more applications opened at the same time and helps to keep most important and most used data in RAM, thereby increasing the access times.

Based on end user, the global kids’ tablet market has been segmented into less than 5 years, 5 to 10 years, and 10 to 15 years. The 5 to 10 years segment holds a major share in the market as kids in this age group are more likely to use tablets for entertainment and educational purposes.

On the basis of region, the market has been classified into North America, Europe, Asia-Pacific, the Middle East & Africa, and Central and South America. North America accounts for the largest market share as countries such as the US and Canada are the early adopters of new technologies and devices.

Key Players

The key players in the global kids' tablet market are Lenovo Group Limited (Hong Kong), Apple Inc. (US), KD GROUP (US), SAMSUNG (South Korea), Huawei Technologies Co., Ltd (China), Amazon.com, Inc (US), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc. (US), and AccessData (US).

Other prominent players studied for the global kids' tablet market are Micromax (India), CONTIXO (US), LeapFrog Enterprises (US), FireEye (US), Pinig Tech Pvt. Ltd (India), Bubblegum (South Africa), and dragontouch.com (US), among others.

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