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Loyalty Solutions Exchange Solutions Partners with Harry Rosen

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MarTech Cube
Loyalty Solutions Exchange Solutions Partners with Harry Rosen

Exchange Solutions, a personalized loyalty solutions provider, today announced a new partnership with Harry Rosen, the leading high-end men’s clothing retailer in Canada. Exchange Solutions will be integrating with Harry Rosen’s existing loyalty platform in order to optimize their Sartoria Recognition Program. The Sartoria Recognition Program offers free membership and features several redemption benefits including dollars off at time of purchase and curated, exclusive experiences and offers.

Specifically, Exchange Solutions will be enhancing the program to deliver additional value for Sartoria members with a more personalized and dynamic experience beyond what they access today. Integration with the Exchange Solutions PlatformTM will allow Harry Rosen to improve earn and redemption promotion management efficiency, drive member engagement and personalized offers, and improve the overall member experience, all while minimizing disruption to their existing infrastructure.

“Helping retailers achieve heightened value and engagement with their member base is at the heart of everything we do,” said Xavier Torres, Vice President of Sales at Exchange Solutions. “Our newest partnership with Harry Rosen enables us to continue to optimize shopping experiences for every consumer in ways they find valuable. The entire team is proud to work with such an illustrious brand and we look forward to launching very soon.”

Upon launch of these program enhancements, Harry Rosen will be able to offer its members a broader assortment of offer types powered by Exchange Solutions’ ES Loyalty product. Offers will be showcased in an easy to access “offer gallery” available in each member profile on harryrosen.com and via enhanced email communications Sartoria members receive today. All offers will be personalized for each member, be efficiently managed by Harry Rosen support staff through Exchange Solutions’ client facing promotion management console and will update in real time.

Trinh Tham, Chief Marketing Officer at Harry Rosen also commented on the partnership. “It’s another step in our digital transformation. We chose Exchange Solutions for their expertise in the loyalty space and capabilities in applying innovative MarTech solutions to our program without having to migrate our entire operational back end to their platform. This means a faster implementation roadmap so we can serve up Sartoria enhancements to our members sooner and in line with our exciting new Fall/Winter brand and product launches. This partnership is also part of our broader strategic refresh of the Harry Rosen brand and highlights how the team is always striving to evolve with our customers and their needs.

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