We’ve got another short video for you to learn about Google Ads shopping ads.
If you are a retailer then Google Shopping ads are the best way to promote your products online.
Here are some tips and best practices for getting started with this ad type.
Google Shopping or Product Ads can help you advertise your product online in Google search.
We are Google Shopping Ads management company in Delhi, India.
Google Shopping Ads is a powerful digital marketing tool that helps drive audiences that convert.Google Shopping Ads management allows eCommerce businesses and online retailers to captivatingly promote their products to the right people at the right time, boosting conversions.Whenever a person searches for a related product on Google, your ad will appear at the top of the search results, helping you capture instant attention.
Here are some quick reasons why you should consider Google Shopping management: Google Shopping Ads are highly “visual” and invaluable in driving qualified leads for your business.Each ad is displayed with an attention-grabbing image, a compelling product title, the price, the retailer’s name, and often reviews or shipping costs.
With expert Google Shopping ad management, you can rank your product listings at the top of the Search Engine Result Pages (SERPs).In fact, shopping ads are displayed above Google Search Ads and organic results, giving your products more visibility and mileage.Google Adwords Shopping campaigns are visually attractive will get you a premium spot in the SERPs.
For instance, you can create an ad group for your best-selling products, setting them apart from the rest of the inventory.This allows you to efficiently bid higher for clicks on your bestsellers than other products with low-profit margins.But here you cannot bid on keywords like in Google Ads.
Here are few ideas for Google Shopping campaign management based on ad groups: Ad groups by brand name: This approach is suitable if you are an ecommerce store handling products of different brands.Suppose, you are an online cosmetics and makeup store having different brands of lipsticks like Lakme, Mac, Estee Lauder, etc.
You can create separate ad groups for each brand.This will make it easier for you to set bids depending on the customer’s interest and likelihood to purchase.Ad groups by product themes: Your Google Shopping management agency can also create ad groups based on product themes or categories that define their brands.For instance, if you sell snacks, desserts and beverages on your website, you can group all products together belonging to one category – say salted peanuts, potato chips, rice crackers, nachos, sandwiches, etc.
Google Shopping and Dynamic Search Ads are two great ways to advertise a business online where you can put products and services in front of the audience.
Dynamic Search Vs Google Shopping Ads