The importance of choosing a good font for your brand can never be overemphasized. Poor font choice creates big marketing problems and negates the message the company is trying to put across. Readers judge your font choice before they read your message. Even if you are making your logo design free, impressive font choice builds brands that last for generations. Your font brand must connect with your product and company identity, as well as, resonate with your loyal customers. It is the bridge through which your company expresses itself across its products, services, and other touchpoints. It is one of the most distinctive visual assets a company can have.
There Are Four Categories of Fonts
There are four main font groups, namely Serif, San Serif, Handwritten, and Decorative, and each of those can further be divided into other subcategories. If you understand the message and impression they carry, then you will realize why they are used.
Font Group 1: Serif:
Serif is regarded as being sophisticated, classic, and timeless. It is widely used because it’s very readable. The majority of big companies like Tiffany & Co., Vogue, and a host of others use it. Writers and academics prefer it because it makes smooth, elegant, sophisticated, and pleasurable reading much more than other font categories.
Font Group 2. San Serif:
San Serif, as a font does not have small lines protruding off the end of the letters. Such minor changes make lots of difference to the image and personality they represent. It is regarded as being more approachable, clean, interactive, informal, and modern. They are more readable than any other font. Most online websites and blogs prefer using it. Companies like Pinterest and Target use it for their logo.
Font Group 3. Handwritten:
The handwritten font appears as if it is written with hand. It creates an impression of refinement, elegance, unique appearance, and personality. John Hancock and Disney use Handwritten font for their logo.
Font Group 4. Decorative:
Decorative is the most iconic of all brand fonts. The majority of multi-billion dollar conglomerates use it. Companies like Coca-Cola, Ford, Fanta, Lego are among the few that find that font appealing. It simply creates a sense of fun and flamboyance.
At all times, the font you have chosen to use must strategically suit the brand personality of the company it represents.
The Two Rules that Govern Font Use
#1. Don’t Use More than Two Fonts:
In any single graphic, never use more than two fonts. It detracts from the beauty and quality of the work. Whether it’s a social media post, logo, billboard, or poster, your work looks unpleasant and loses the reader’s attention if the fonts are more than two. However, one or two fonts keep the work clean and attractive to clients.
#2. Consistency Matters Much:
The uniformity of your work becomes more glaring and visually pleasing if you stick consistently to the use of the same font all through your work, be it an image, logo, color, or whatever you are creating. Consistency in color and font is the key, especially if you want to create a recognizable brand from the viewer’s standpoint.
Conclusion:
Remember that the first impression is critical and difficult to change. Choose the right font for your brand and use it to stand out in order to create a lasting impression. A bad font choice creates boring and lousy graphics that put off readers, clients and viewers. Using the right font for your brand is very important. Good font choice opens doors for clients to come in while bad ones turn them away from your business. Therefore, font choice is the most crucial consideration in building your company’s brand.
Being an owner of a company it is very much important for a person to write-up the business plan and work upon it keeping the industry and regions in target.
To catch the targeted clients, it is very much important for a person to not only design a professionally attractive logo but also brand the designed logo and the product accordingly.
As we all know that a logo is a kind of digital representative of an organization that reflects your brand identity in front of your clients both online and offline.
It is necessary to brand your product because it gives your product a boost so that it could be easily recognized by the clients.
Logos, being the face of your company could proof to be the lethal weapon for branding purpose.
Another fact of branding is that it helps in increasing the business value of your product and helps in increasing the number of leads both direct and indirect as well.It is therefore, of you are looking to build up trust relationship with your clients it is therefore, Branding is the only solution to all your questions.
A logo is the very first impression of any brand.
A logo can be a powerful asset when executed correctly.
We have outlined 12 extremely important rules to follow for logo designing.1- Preliminary WorkBefore you start creating a logo using a graphic tool, you need to do some brain storming.
Color theory is complex but experienced designers who understand the basics of color usage can use the colors for their advantage.
Keep in mind that you must choose colors according to the overall tone and feel of the brand.5- Design StyleYou must do some research on your client’s business and his target audience.
This information will help you choose the design style most suitable to your client’s business.
