Ecommerce models are rapidly moving towards custom eCommerce solutions. Merchants are facing new needs around their online stores to fulfill their customer’s purchase demands. Merchants are using content creation services for their eCommerce storefronts to create valuable, content-led experiences for their customers.
Evolution of Ecommerce Development Services
(Source: Gartner 2017 report)
Monolithic
The monolithic model is the pioneer eCommerce model. It consists of a single tier of software applications. The front-end and the back-end remain inextricably linked with less scope for customization.
Commerce-led
Commerce-led models deliver a customer-facing web experience. This model is ideal for creating a purchase-led experience, merchandising, and order management efficiency. However, it fails to quickly respond to dynamic customer behavior changes. Also, templates and front-end functionality remain restricted due to which it fails to provide a content-rich experience.
Experience-led
Experience-led eCommerce decouples a platform from its presentation layer. Content Marketing Services play a big role in this model. An experience-led or headless model enables PCI (Payment Card Industry) compliance and inventory management which can be connected to additional tools via APIs (Application Programming Interface).
What is Headless Commerce?
Headless commerce refers to a decoupled eCommerce platform. Headless commerce handles content without a front-end. Front-end is also known as the client-end. In the majority of cases, a front-end consists of themes or templates that provide a graphical user interface. In the absence of a front-end, developers use APIs to design and create custom content. Developers attain architectural flexibility with headless commerce.
Some popular headless eCommerce platforms include Drupal, Magento, and Bigcommerce. Other CMS examples include Acquia, Core DNA, and Adobe experience manager. Ecommerce Development Services in this model assure PCI compliance, security, fraud management, and inventory management. The separation of the front-end from the back-end isolates the display-layer from critical business processes. This way developers can deliver a high-quality content experience for users while focusing on the back-end business functionality separately.
Businesses can benefit a lot from countless customization options. It can be an ideal choice for experience-focused and content-driven brands. Such brands include lifestyle products, direct to consumer (D2C) brands, and brands relying heavily on influencers and native advertising.
To learn more about influencer marketing, read this blog.
Traditional v/s Headless Commerce
The COVID-19 pandemic changed every part of the buyer’s journey. Consumers now control the marketing funnel. According to Bigcommerce’s survey, over 86% of business leaders experienced a rise in customer acquisition costs (CAC).
Here’s how headless commerce holds an edge over traditional eCommerce models and controls CAC for any business.
Commodity e-marketplaces like Amazon set this trend towards headless commerce. Consumers are turning towards personalization and content-driven experiences. Headless commerce addressed this by redefining eCommerce solution services for brands to turn their websites into value destinations for customers.
Benefits of Headless Commerce
Freedom to use any programming language or framework
Traditional eCommerce platforms can impose a specific programming language. Headless commerce facilitates developers to use any language or framework they are familiar with. This cuts down the learning curve and hence saves time.
Cost-saving
Headless solutions tend to be cheaper for scalability as each microservice scales to meet the demand. For example, when traffic spikes on a website, cart and payment APIs scale simultaneously independent of each other to meet the demand and vice-versa.
Integrate with multiple tools
A headless approach enables seamless integration with the best tools for different parts of an eCommerce project. Different tools offer different features and functionality that work harmoniously to achieve project goals. Separate APIs enable easy removal and replacement of tools with advanced versions without going through the entire eCommerce stack.
Effortless optimization
Monolithic platforms take longer to implement any updates or changes to an eCommerce portal. It translates into that it has limited flexibility for changes in the consumer technology landscape. Headless commerce creates success for an eCommerce business with agile testing and optimization.
Improves performance and functionality
Headless solutions function swiftly due to the decoupling of front-end and back-end architecture. Decoupling also enhances its responsiveness and makes it easier to maintain or update.
Conclusion
The rise in the growth of connected devices and digital touchpoints has disconnected the customer experience. Headless technology solves the problem of disconnected experiences. The ability to experiment, learn, and adopt the latest web innovations is pushing consumer expectations for a one-on-one experience. An ideal path to headless commerce would be to unite the finest independent solutions that can integrate seamlessly
With the demand for personalization, businesses and marketers have been employing a customer-centric approach.
2020 witnessed some major eCommerce development trends that set Ecommerce Development Services on a new course.
#1 Recommerce with Ecommerce Development ServicesRecommerce, also known as Reverse Commerce, proved to be a trendsetter by taking the concept of sustainability to a higher level.
Even, the fashion industry, which once avidly encouraged the “use-and-throw” concept now adopted this change.
Genz and millennials aided this growth with a high desire for sustainable fashion.
Traditional WOM marketing digitally became UGC.
Choosing the best web development company in India is very important to stand out your product in the market and Technofy India is one such Website Development Company in India that provides a 360-degree approach to its customers with a team of highly professional employees
Web development is basically the technical work involved in creating a Web site for either the Internet or some kind of intranet.
In short, web development involves everything that goes into developing and maintaining a Web site.
These browsers include Microsoft Internet Explorer, Mozilla Firefox, Safari, Opera, and more.
You can then go online to learn more about the different web languages and find the ones that are best for your needs.
Web design is a lot more than just putting together a bunch of words on a page.
The design of the websites developed using web development refers to how these pages look and what they contain.
Web technologies have immensely evolved and diversified over the last few years, there aren’t many web developers or web development services for that matter, who can claim absolute command over them all.
From enterprise applications to eCommerce platforms, the web development has itself fragmented into multiple niche categories- each of which requires expertise in different sophisticated tools and technologies.
The website has become an essential part of the business, as it helps organize the business process and to reach their target audience.
It offers Top- Notch Services to global clients.
With a team of 40+ engineers, project managers, efficient leaders guide them to deliver reliable services to their clients.Specialized - Mobile App, Mobile games, Web development, and UI/UXTechuzThis company was initiated by the team of tech-savvy individuals who are dedicated to creating top-notch web and mobile solutions using cutting edge technologies.
They have come up with a unique concept called” We.” They treat their clients as their business partners.
With 150+ engineers, project managers, and Smart leaders efficiently guide them to deliver Reliable solutions to their clients.Specialized- website design, website development, IT consultants digital marketing, mobile app development, on-demand app development, blockchain development, cryptocurrency exchange development, managed infrastructure.NineHertz NineHertz is the fastest growing company based in Jaipur offering the best web development services globally.
Hiring the team of NineHertz is like you are hiring designers, developers, business consultants, a marketing leader, and a product manager as well.Specialized- Open source development, custom app development, Android app development, web developmentWildNet Technologies WildNet Technologies is a leading web development and mobile app services firm based in New Delhi India.
Our web development company offers website, software or mobile app design & development services, digital marketing services, graphic design services, and many more.
Just click web designing to get to know more about us.
Our services are reliable, functional and 100% secure.
