Well known economist, E.F. Shumacher mentioned in his 1973 essay collection Small is Beautiful that “today, we suffer from an almost universal idolatry of gigantism. It is therefore necessary to insist on the virtues of smallness—where this applies.”
Today, after almost four and a half decades later his words are truly put to practice with micromobility – a rapidly increasing transportation service which includes electric scooters, dockless and docked shared bicycles, e-bikes, electric skateboards, etc.
The concept that was introduced to the market in the latter half of the 2010s has resonated with the needs of the consumers which is quite evident from the rapid adoption of micromobility in just a matter of few years.
Micromobility is seen as an effective solution that can establish a better connection between people and public transport. This connect would reduce reliance on private vehicles and also help in reducing congestion in urban areas across the globe.
Having said that, micromobility service like many other new entrants in a system is facing strong resistance and backlash both from the city governments and the e-scooter providers. In this article, we will discuss the evolution of micromobility. We’ll also discuss micromobility programs and the various steps taken by the micromobility program service providers.