As both a consumer and a strategist for a leading digital marketing agency, I have been fortunate to look at this Covid-19 pandemic from two very different views.
The world as we know it has changed and to say that everything will go back to the way it once was, is a fairy tale. Never-before in our generation have we been forced to completely rethink our daily routines, spending habits, and social interactions, which have up until now, required little thought.
Covid-19 has made us re-evaluate the importance of most things in our lives. It’s encouraged us to become more aware of the things that we feel are necessary to survive, in order-to get through this extremely difficult time. Consumer discretionary spending has either slowed down or for a lot of people, has come to a complete and abrupt halt, and as-a-result has caused a significant down-turn in the economy.
Social distancing laws have meant that businesses have either shut down completely or have been forced to operate remotely and in doing so, has meant that most businesses have seen sharp declines in sales and business enquiries. These swift reductions in sales and enquiries have seen businesses take drastic steps to save whatever little they have left to keep their businesses afloat.
For most businesses, when panic sets in, it’s usually advertising and marketing budgets that are most likely to be impacted. Businesses often think that by reducing or even cutting their advertising and marketing budgets, will save them money and help their businesses survive. Unfortunately, this way of thinking couldn’t be further from the truth. When a digital media agency is advised to pause all advertising and marketing, it stops a businesses’ ability to secure new sales enquiries, and you are potentially cutting off its pipeline of opportunity. But what is most damaging for businesses who adopt this approach, is that the longer they implement this cost-cutting method, the longer their business will take to recover, once this Covid-19 pandemic subsides.
What the Covid-19 pandemic has shown us, is that due to isolation laws, there are more and more people searching for products and services online. And our digital agency in Sydney has been able to highlight these tremendous increases in search volumes to our clients, across a wide range of industry sectors. Our digital agency has identified that the consumer appetite for a variety of products and services, is still very much alive, but more importantly our digital advertising agency has seen our clients’ online sales increase by as much as 300% in this time.
This type of online growth has seen many businesses change the way they do business. From typically selling their products through bricks and mortar stores, to selling their products online. For service based businesses, people have been presenting and doing business via video meeting platforms like Zoom, and as-a-consequence have still managed to keep providing quotes in the hope to secure new business. Although the streets have been quiet and a lot of businesses across the board have and are still struggling, there is a certain need and opportunity at-the-moment to capitalise on this new norm of doing business.
As a digital marketing agency in Sydney, we have a tremendous cross-section of clients, and although there was panic in the first week or so of the lock-down, we have been able to quickly adapt and implement digital marketing services, which are able to take full advantage of the crisis. In some cases, we have increased client advertising budgets, because of the type of products they sell online, and they have seen tremendous increases in revenue. In other instances, we have reduced online advertising budgets to focus more on online marketing services which will meet their long-term brand awareness objectives. Our marketing agency in Sydney, has been able to apply various marketing techniques to ensure every-one of our clients have been able to adjust their digital marketing approach to suit this new environment.
Neurs Consultants is a full-service digital marketing agency in Sydney specializing in web design, PPC, SEO and other aspects of digital media.
We help businesses in every vertical go-to-market and grow by collaborating, executing, and constantly improving a custom strategy.Visit Now : Neurs Consultants Address : 13 Cadell Street, Schofields 2762, NSWCall us : +61 413 171 928
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